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Develop A Multi-Site Recruiting Strategy
By Brian Weis
Recruiters Network

Where do I post my jobs? One site or all of them? The best answer is to develop a multi-site recruiting strategy. Each site drives a different audience and companies that diversify their Internet recruiting strategies have achieved higher levels of recruiting success. The best practice is to incorporate a mix of sites. 

Below is an outline to develop a multi-site recruiting plan.

  • Company website – One of the most visited pages on a company's web site is the employment section. Keep your jobs current on your company's web site.
  • National Sites – Well-recognized national sites have the highest traffic counts. Companies like Monster.com, Headhunter.net, etc. have developed truly powerful sites. Driving national traffic has its positives and negatives. The biggest complaint from companies is that they do not receive enough local resumes. Their email box is filled with resumes from all over the country and world. 
  • Industry Specific Sites – Having troubles finding technical talent or sales professionals. Each industry has numerous career sites devote strictly for that industry. For example, Jobs4HR.com, ComputerJobs.com, Dice.com, Salesjobs.com etc. The advantage of these niche sites drive is that they drive very focused traffic.
  • Regional Sites – There are also career sites that serve cities, states and regions. These sites are ideal for driving local candidates. The traffic is less than national sites but it is a targeted way to drive local resumes. For example, WiJobs.com, TexasJobs.com, ChicagoJobs.com, etc.

There isn’t one site that can satisfy all your hiring needs. Posting on one career site is not an effective internet recruiting approach. Develop a list of potential sites, post your jobs on them and track your success. Analyze where you are getting the best and most resumes and drop the deadbeats. Add new sites to keep the recruiting pipeline filled. Companies that use a variety of the sites will achieve Internet recruiting success.


Brian Weis
Biography


Biography: Brian Weis is the President of Recruiters Network, The Association for Internet Recruiting. He has over 10 years of recruiting, contract recruiting and internet recruiting experience. 

 


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