Spicing
Up Job Ads With HTML.
Brian Weis
Have you ever seen an internet job posting
that had centered text, different colored text and nice bulleted lists?
Every wonder how they did it? The answer is simple, the recruiter who
posted the job used html in the job posting form. HTML is a web
programming language and one of the easiest to learn. (HTML stands for Hyper
Text Markup Language) You you do not have to be a
computer genius to learn and use html. Actually the basics needed to spice
up your job postings are very very simple. Before we dive into the how to,
lets examine the why and where to use it.
Why use html in job postings?
1) Better Formatting - html allows for a
better formatted job description that is easier to read and is very eye
appealing.
2) Greater Response Rates - better
formatted postings yield better response rates. Your ads will stand out
and you will differentiate yourself from your competition, the other ads.
Recruitment advertising is marketing 101...blah ads gets blah response
rates.
2) Add Links - Have you ever added a web address to your job ad and it was
just text and not an actual link? By adding some simple code you can make
those web addresses live links. A great way to drive jobseekers back to
your company's website, your employment section or even your
application/resume submittal page.
3) Add Email Links - not only can you link
to your website but you can make email links in your ads. You can create
web links that are live email links so a jobseeker can click on it to
generate an email. This will also increase your response rates.
Where to use html?
1) In career sites - almost every career
site allows for html in their job postings. Why not maximize the service
provided?
2) In company profiles - make your company
profile stand out on a career site!
3) In you job postings on your company's
website - your company may have job postings on its website. Many times
these jobs postings are simple and have basic formatting. By using html
you will be able to spice up your own internal job postings on your
company's site.
HTML Basics
1) Bold Text:
For example - Sales Reps Wanted!
The code to output text in bold in the example is as follows:
<b>Sales Reps Wanted!</b>
2) Italics:
For example - No relocation available for this position!
The code to output text in italics in the example is as follows:
<i>No relocation available for this position!</i>
3) Bullets:
For example - Experience Needed:
- Must have drivers licenses
- Must have reliable transportation
The code to output text in a bulleted list
in the example is as follows:
<li>Must have drivers licenses</li>
<li>Must have reliable transportation</li>
4) Justifications
- Center, Left or Right
For example -
This text is centered!
The code to centered text in
the example is as follows:
<p align="center">This text is centered!</p>
* If you want to left justify
use "left" and you guessed it to right justify use
"right".
5) Add a Web Link:
For example - Visit our home
page!
The code to output a
hyperlink in the example is as follows: <a
href="http://www.recruitersnetwork.com">Visit our home
page!</a>
6)
Add an Email Link:
For example - Email Your
Resume!
The code to output an email link in
the example is a follows.
<a
href="mailto:resume@rescruitersnetwork.com">Email Your
Resume!</a>
Conclusion
and Advance Tips
The basics are
extremely simple and taking the extra step to format your jobs will payoff
with higher qualified and more candidates, which will yield in more
hires/placements. Experiment the next time you post a position. It is even
easier than it looks.
Once you mastered the
basics you can do more advanced things like different color text and
fonts. You can also embed graphics/company logos in a job postings or a
company profile.
Here are a list of
sites that have comprehensive html basics.
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