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• According to a report released by the Pew Internet Project, 52 million Americans have hit the Internet in search of a job. That's a 60-percent jump over the number of people who used the Internet in their online job searches in March 2000. On an average day, more than 4 million people search out new opportunities on the Net, which is 33 percent higher than the daily job-search traffic two years ago. Online job searching is also a young-person's game. More than 60 percent of Net users between the ages of 18 and 29 have searched online for jobs, compared to 42 percent of people ages 30 to 49, and 27 percent of those ages 50 to 64. On a typical day, according to the study, twice as many men go online to hunt for jobs as women. Of the people with Internet access who look for job information online, the most active job seekers are those who log onto the Internet from work. Skilled laborers and office workers are the least likely to job hunt online. Fifty-five percent of people in media sales positions have looked for jobs online, compared to 44 percent of executives who search for jobs online and 49 percent of clerical and office workers. According to the study, 52 percent of the American workforce has Internet access at work. (July 31,2002)

• A SHRM study reported that the average cost per hire from an Internet recruiting strategy was $377 in comparison to the average cost per hire of $3,295 from a major metro newspaper.

• A study by Salomon Smith Barney Holdings Inc predicts spending for online job recruitment will increase for $105 million in 1998 to $2 billion by 2003. Newspaper help-wanted advertising will decrease 15 percent, or $1.3 billion in 2001 - 35% due to advertisers moving online, and 65% due to slumping economy.

• According to Internet Business Network, 77% of Internet users who are looking for a job use the 'Net to do so.

• The Internet Adoption curve has been much more rapid than any other broadcast media, it took the Internet 5 years to reach an audience of 50 million people, while 38 years for television and 13 years for radio.

• The Standard estimated that the online population in US at 128 million or 50% of population. Also predicted that by 2005 to be 74%. Also average time on net is 135 hours a year and predicts it will almost double by 2005.

• Another myth disappearing is myth internet does not reach minorities and lower skill employees. Neilsen published that blue collar workers rushing online. The number of blue collared workers in March 2000 were 6.3 million and in March 2001 was 9.5 million.

• Newspaper Circulation – Newspaper circulation declined for almost a decade. NNA.org (National Newspaper Association) page showed from stagnate or declining circulation through the 1990’s.

• Internet traffic has be explosive climbing every year, month, week, day. Neilsen ratings showed 18 million users in 1995 and has boomed every since with 153 million in Nov of 2000. Approximately 55% of US population.

• How loyal are job seekers to one Web site?
  When attempting to get high penetration within your selected market via the Web, you'll need to post to more than one site. Why? Because Web visitors are loyal to their site of choice. For example, 67 percent of HotJobs visitors are exclusive users, while 58 percent of Monster visitors are exclusive. Source: Jupiter Media Metrix

• What is the trend of Sunday newspaper readership?
  Oddly enough, the readership of Sunday newspapers in the United States has actually increased 4% since 1998. However, as a percentage of the total population Sunday newspaper readership is declining - from 68.1% in 1998 to 64.4% in 2001.

  Sunday Newspaper Readership Trends

  Year Total Adults % of Population
  1998 134,992 68.1%
  1999 136,575 67.0%
  2000 138,937 65.2%
  2001 140,609 64.4%

  Source: Newspaper Advertising Association