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IN THIS ISSUE
Newsletter Sponsors
A Note from the Editor
Breaking News
Today's Recruiting News Headlines
Featured Recruiting Jobs
Recent Recruiting Blog Headlines
Weekly Article: Increasing Traffic to Your Corporate Career Web Site
Employment and Economy Stats
Special Trials and Discounts
Employment Studies and Trends
Upcoming Conferences
Site Of The Week: Cand-ex.com
Final Note - On The Lighter Side

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Newsletter Sponsors

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• Unmatched, local reach
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2. RecruitingJobs.com

Look for a recruiting job or need to hire recruiters? Search and post at RecruitingJobs.com.

March Special - Buy One Job Posting Get One Free. (60 day ad is $225) Mention the promotion when registering.

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A Note From The Editor

Online Recruitment Activity Rises in 12 of Top 28 U.S. Metro Markets in May, According to the Monster Local Employment Index

According to the latest findings of the Monster Local Employment Index, online job availability increased in 12 of the 28 top U.S. metropolitan areas during May, reflecting continued, but slightly more moderate growth in online recruitment activity and related job opportunities across major U.S. metro areas.

Complete Story >>

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Useful Links

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Breaking News

Jobless Claims Fall

The number of U.S. workers claiming an initial week of jobless aid unexpectedly fell by 8,000 last week to the lowest in nearly four months, a government report showed on Thursday, in another sign of resilience for the labor market.

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Today's Recruiting News Headlines

View more HR/employment news headlines at our Recruiting Newswire. Please send us your press releases. Click here for submission instructions.

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Featured Recruiting Jobs

This section highlights several recruiting related positions recently posted on Recruiting Jobs. To view all jobs or to register for a career agent click here.

Looking to hire recruiting professionals?  Post a 60 day job posting ad on RecruitingJobs.com for $225 and be featured in The Recruiting News.
Register to post >>

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Recent Recruiting Blog Headlines

Back in My Day...
Jeff Hunter remembers a time when blog posts were about measuring value. It may seem like a long time, but in internet years, we're all...
6/14/2006 1:00:24 PM [Recruiting.com]

Take a break, dads - with the family
You work hard for the money and balance the demands of work with family on a daily basis. Are you a mother? Well, you might be. But you could also...
6/14/2006 3:40:51 AM [The Job Blog]

All Recruiting/HR Blog Headlines >>

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Weekly Article
Increasing Traffic to Your Corporate Career Web Site: Search Engine Optimization

The use of search engines to find endless information and resources about every imaginable topic remains strong, and while there is no definitive count regarding the amount of employment queries conducted via search engines, it is likely that more and more job seekers are including them in their Internet career research activities.

Though numerous search engines exist, the majority of queries take place on three sites. According to July 2005 statistics compiled by Nielsen//NetRatings, of the 4.5 billion searches that took place during the month, nearly half (46.2%) were through Google, followed by Yahoo! (22.5%) and MSN (12.6%

For companies with significant, ongoing hiring needs, such as a national sales force, ensuring that your corporate career Web site is retrieved as a top result by search engines during queries for “sales jobs” can help you attract a greater number of applicants to your Web site. Why have candidates try to pick your ad out from thousands of others on the major job boards when you can employ search engine optimization (SEO) tactics to divert them directly to your employment pages?

Search engine optimization is also useful for hard-to-fill positions. As an example, The David Group conducted a Google.com query for “respiratory tech jobs.” The fifth result was a link to a posting on the Delaware Technical and Community College’s Web site for a respiratory care instructor at the college (in Georgetown, DE). Kennedy Memorial Hospitals in Cherry Hill, NJ, also made it into the top 10 results for this search.

Understanding the Basics of Search Engine Optimization
There is no need for human resource professionals to become experts in search engine optimization. But by gaining an understanding of the basic principles and how search engine optimization can benefit your recruitment efforts, you’ll be better equipped to work with your IT colleagues to implement an SEO strategy.

Before examining what you should consider as part of your strategy, it’s important to discuss the types of search engines that are used today and how they work. “Crawlers” compile lists and results by using software to search the Web. Directories rely on people to review Web sites and determine if they should be catalogued within the directory. There are also hybrid sites, which use both tactics to create listings. Yahoo.com is an example of a hybrid search engine, offering visitors the option to browse its directory or search the Web.

Given how search engines work, organizations that seek to optimize their results are simply creating a Web site that encompasses tactics to improve the odds that their site will be found by search engines and ranked among top results.

Tips and Tactics for Optimization
In addition to optimizing your site, you should submit your career site to search engines to ensure that it will be found. There are paid and free submission options. Paid submissions are often recommended because they guarantee your site will be reviewed and paying for a submission generally speeds up the process. You don’t need a huge budget for Web site optimization, as fees are relatively affordable. Avoid any service that promises to register your site with “hundreds” of search engines, as only a handful are used for most queries.

Below are some basic tips to follow when developing your search engine optimization strategy.

Create Content that Includes Your Ideal Keywords – For your site to be retrieved during a search engine query, the keywords that the user has entered must match keywords found within the content of your career pages. So, following the example of a company with a national sales force that requires a continual applicant flow, the keyword search string would be “sales jobs,” as this is most likely the phrase sales job seekers will enter into search engines. The ideal approach is to add a page of content to your career Web site that is specifically for sales professionals. Include the keyword phrase in this page, as well as in other pages throughout the career section as appropriate. Make sure that the keywords are in the page’s HTML text and not embedded in graphics, as search engines cannot recognize text within graphic elements.

Establish Links from Other Relevant Sites – Search engines rank sites based on how other sites view their relevance and sites with more links to them typically rank higher. While this may seem like a challenging endeavor at first, there are many possibilities. Most chamber of commerce Web sites will post links to area employers. Review local professional association Web sites to see if they provide similar links. This is also where postings on commercial job boards come in handy, as employers typically include a Web site link within job postings. Finally, link relevant pages internally throughout your site and make sure they are HTML links and not graphical links.

Avoid the Use of Frames – Frames make it more difficult for search engines to find pages. Work with your designers and programmers to build a career section that does not rely on too many frames.

The Bottom Line on Meta Tags
Meta tags used to play a more significant role in search engine rankings. Today, most search engines ignore meta tags and consider a site based solely on the content within its pages. Today, meta tags are most commonly used to support content that already exists within a particular page. Just remember that adding a laundry list of meta tags to your site’s home page, or any other page, no longer has any impact on search engine results.

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Upcoming Seminars & Conferences

Jun 21 - EREC 2006
Oct 4 - 9th Annual HR Technology® Conference & Expo
Oct 26 - Kennedy Information's Executive Search Summit 2005
Nov 7 - ASA: Staffing World

Complete calendar for upcoming conferences and seminars.

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Site of the Week

Cand-ex.com

Through the Cand-ex exchange system Employers, Recruitment & Staffing professionals are able to post & search jobs and candidate profiles. In doing so recruiters invite and in turn submit candidates along side their business terms for further consideration.

For the Employer, Cand-ex provides an easy and manageable way to access all of the constituents that make up the Recruitment & Staffing industry. Further more Cand-ex encourages the Agency market to further examine its own candidate inventories and talent pools for assignments that without Cand-ex would go unnoticed and potentially unfilled.

For the Recruitment & Staffing industry, Cand-ex provides a ready made source of new business leads, acting as a marketing platform that can translate a lead directly into a placement and business transaction.

More Info >>

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Final Note - On The Lighter Side

Screech Needs Your Help!

Dustin Diamond (aka Screech from Saved By The Bell) is trying to seel t-shirts to save his foreclosed house.

Need A Laugh >>

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