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IN THIS ISSUE
Newsletter Sponsors
A Note from the Editor
Breaking News
Today's Recruiting News Headlines
Featured Recruiting Jobs
Recent Recruiting Blog Headlines
Weekly Article:
On the brink of The Super
Bowl….time to post jobs.
Employment and
Economy Stats
Special Trials and Discounts
Employment Studies and Trends
Upcoming Conferences
Site Of The Week:
elance.com
Final Note - On The Lighter Side
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Newsletter Sponsors
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A Note From The Editor
Free Report:
Student Recruiting Outlook
2006: A Roadmap for Recruiters
Synopsis:
WetFeet’s latest white paper, Student Recruiting Outlook
2006: A Roadmap for Recruiters, provides a round-up of
student recruiting trends based on WetFeet’s in-depth
student research (surveys and focus groups) and
consulting engagements with top employers in 2005. Noted
student recruiting expert Steve Pollock outlines how
these trends affect the recruiting outlook for 2006 and
what companies can do to improve their hiring yields
from this largely untapped pipeline. Included are
insights on how increased confidence is affecting
students’ job search, how companies are responding in a
much more competitive manner, best practices from top
performing recruiters, and topline recommendations for
recruiters in 2006.
To obtain a free copy: Send
a request to
smckee@wetfeet.com
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Useful
Links
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Breaking News
Tribune Co. said Wednesday that its fourth-quarter
profit slid 38% from a year earlier on charges related
to the shutdown of a printing facility and 900 job cuts,
along with decreased advertising revenue at its
newspapers and television stations.
Complete Story >>
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Today's Recruiting News Headlines
View more HR/employment
news
headlines at our Recruiting
Newswire.
Please send us your press releases.
Click
here for submission instructions.
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Featured Recruiting
Jobs
This section highlights
several recruiting related positions recently posted on
Recruiting Jobs. To view all jobs or to register
for a career agent
click here.
Looking to hire
recruiting professionals? Post a 60 day job
posting ad on RecruitingJobs.com for $225 and be
featured in The Recruiting News.
Register
to post >>
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Recent Recruiting Blog Headlines
Posting of the Week Award
Best Recruiting-HR Posting Each Week This could be you!
Recruiting.com will give a a prize to the best
Recruiting or HR posting we read every...
1/31/2006 6:46:06 PM [Recruiting.com]
Sumser's List
Recruiting Blog Time Capsule Back in the day -- February
2005 --- John Sumser listed 20 HR and recruiting blogs
worth visiting. It seems a...
1/31/2006 6:21:24 PM [Recruiting.com]
All
Recruiting/HR Blog Headlines >>
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Weekly Article
On the brink of The Super
Bowl….time to post jobs.
By Brian Weis
A few years ago, I called a fellow recruiter late on
Friday afternoon a few minutes before five o’clock. Our
ritual was to share recruiting war stories for that
week. My networking friend cut me off abruptly in a
panic saying he couldn’t chat and that he was extremely
busy. I asked with what? He shared that he was trying to
get all of his jobs posted and updated on Monster.com.
I didn’t realize until a few moments after we hung up
that he was trying to get his jobs online the Friday
before the Super Bowl to take advantage of Monster.com’s
Super Bowl advertising. (The 2006 Superbowl will feature
ads from CareerBuilder.com)
 I
followed up with him the following Friday to ask how
successful the campaign was. He said he had an
overwhelming response and it was worth the extra effort
late on a Friday afternoon. The high response rate did
not end on that Sunday though, it continued deep into
the following week as the various media outlets analyzed
the Super Bowl ads and advertisers. The extra buzz
continued to help his high response rate to his ads.
Over the following years we both tried to leverage
the extra exposure online advertising/job boards
received during and around the Super Bowl. Here are a
few simple yet effective tips and conclusions:
1) Location, Location, Location – Get your
jobs posted on the sites that are advertising during
Super Bowl (if you have a subscription or the budget),
ok this is a no brainer but worth mentioning. Note: At
the writing of this article we were not privy to the
final list of Super Bowl advertisers. However, it
appears that Careerbuilder.com is advertising this year
and HotJobs/Monster, too past Super Bowl advertisers,
are taking a pass.
2) The Ripple Effect - If you do not have
packages/subscription to those sites advertising during
the game, at least get your jobs posted on all the sites
you do (this includes your own corporate website). The
residual effect of the Super Bowl advertising is huge.
- First, the awareness of online job hunting will
get a lot of coverage and media exposure. In previous
years, Careerbuilders.com/Monster.com’s traffic spiked
huge after the game. Other career sites (non
advertisers) also reported traffic spikes. In theory
because job seekers looked for additional job hunting
resources once they jumped online.
- Second, employers also noticed an increase in
traffic to their corporate career sections. Largely
because many job ads or profiles contain links back to
the company’s site. So it is imperative your jobs are
updated on your employment section.
3) Timing is Everything – It is common
knowledge that search results in a jobs database returns
the most current jobs first, so posting late on Friday
with everyone else may not be the best day/time to
update/enter your jobs. By the time those ads run on
Sunday and a job hunter gets to his/her computer your
Friday job posting could be pages deep into the results.
It maybe more advantageous to spend a few minutes over
the weekend and update your jobs that Sunday
morning/afternoon to get prime first page positioning.
4) Better Late Then Never – The days following
after the Super Bowl is a media circus analyzing the
best ads, worst ads, etc. The extra press for those
advertises and exposure to the industry will continue to
drive job seekers to the web. Keep your jobs updated,
post new jobs and if the site(s) allows refreshing,
refresh the posting date to return your jobs to the top
of the search results.
In re-reviewing my own tips the conclusions are not
rocket science but the extra attention you give to your
job postings this time of year should reap higher
candidate traffic.
About Author
Brian Weis is the President of Recruiters Network,
The Association for Internet Recruiting. He has over 10
years of recruiting, contract recruiting and internet
recruiting experience.
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Employment and Economy Stats
|
Current Stats
Unemployment Rate:
4.9% in Dec 2005
Payroll Employment:
+108,000(p) in Dec 2005
Average Hourly Earnings:
+$0.05(p) in Dec 2005
CPI:
-0.1% in Dec 2005
ECI:
+0.8% in 3rd Qtr of 2005
Productivity:
+4.1% in 3rd Qtr of 2005
Source:
BLS.gov
(p) = projected |
Trends Unemployment Rate
5.0% in Nov 2005
5.0% in Oct 2005
5.1% in Sep 2005
4.9% in Aug 2005
5.0% in Jul 2005
5.0% June 2005
Employment Cost Index
+0.8% in 3rd Qtr of 2005
+0.7% in 2nd Qtr of 2005
+0.7% in 1st Qtr of 2005
+0.7% in 4th Qtr of 2004
Change in Payroll Employment
+108,000 in Dec 2005
+215,000 in Nov 2005
+56,000 in Oct 2005
-35,000 in Sep 2005
+169,000 in Aug 2005
+207,000 in Jul 2005
+146,000 in June 2005
Source:
BLS.gov |
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Special Trials And Discounts
Below is a partial list of trials and discounts that companies
have extended to our readers.
Click here for full list. If your company is interested in
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Employment Studies
and Trends
The Conference Board Help-Wanted Advertising Index
Holds Steady
The US Help-Wanted Advertising Index remains at 39.
The Conference Board Help-Wanted Advertising Index –
a key measure of job offerings in major newspapers
across America – was unchanged in December. The Index
now stands at 39, the same as in the previous month. It
was 40 one year ago.
Complete Survey >>
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Upcoming Seminars &
Conferences
Feb 19 -
The HR Summit 2006
Mar 1 -
Strategic E-HR Conference
Mar 7 -
Staffing Industry Executive Forum Program
Complete calendar for upcoming
conferences and
seminars.
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Site of the Week
elance.com
- Post projects and contractor positions free.
Looking for a freelancer
or contractor. Post your project free! Everything from
business services, web design, programming and more!
Click for
more info on elance.com.
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Final Note - On The
Lighter Side
Enjoy the Super Bowl Commercials.
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