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IN THIS ISSUE
Newsletter Sponsors
A Note from the Editor
Breaking News
Today's Recruiting News Headlines
Featured Recruiting Jobs
Recent Recruiting Blog Headlines
Weekly Article: Increasing Traffic to Your Corporate Career Web Site: Search Engine Optimization
Employment and Economy Stats
Special Trials and Discounts
Employment Studies and Trends
Upcoming Conferences
Site Of The Week: elance.com
Final Note - On The Lighter Side

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Newsletter Sponsors

1. Dice.com

Dice, the leading job board for technology, engineering, and security-cleared professionals, helps you reach the best candidates available. To post online in minutes visit Dice's Job Postings Express.

2. Trovix

Trovix delivers next-generation search technology to provide human-like search results and identify the best candidates for open positions. Trovix Recruit, a web-based application, combines this next-generation search technology with a full-featured applicant tracking system to manage the workflow of recruiting. Linksys, VMware, Rambus and others rely on Trovix Recruit to accelerate their hiring by identifying top candidates faster. With Trovix, you can focus on recruiting better candidates faster, while reducing your cost per hire by up to 40%.

To view a demo, please visit www.trovix.com/demo or call us at 1-866-4-TROVIX.

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A Note From The Editor

Twenty-Five Percent of Healthcare Workers Plan to Change Jobs in 2006, CareerBuilder.com Survey Finds

One-in-four healthcare workers are not "feeling so good" about their jobs and plan to make an appointment with a new position in 2006, according to a recent CareerBuilder.com survey. Increased workload and the desire for better compensation and career advancement opportunities were cited as the leading factors motivating job changes in healthcare in the New Year. The survey, "Job Forecast 2006 - Healthcare," was conducted from November 15 to December 6, 2005.

Complete Survey >>

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Useful Links

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Breaking News

First Advantage Corp., a provider of risk management services, said on Monday that it agreed to acquire online recruitment firm TruStar Solutions Inc. for an undisclosed sum.

TruStar, a Fishers, Ind.-based firm owns a variety of Web recruitment technologies, including a job posting tool that distributes listings to several job boards, as well as an interactive advertising tool.

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Today's Recruiting News Headlines

View more HR/employment news headlines or our Recruiting Newswire. Please send us your press releases. Click here for submission instructions.

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Featured Recruiting Jobs

This section highlights several recruiting related positions recently posted on Recruiting Jobs. To view all jobs or to register for a career agent click here.

Looking to hire recruiting professionals?  Post a 60 day job posting ad on RecruitingJobs.com for $225 and be featured in The Recruiting News.
Register to post >>

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Recent Recruiting Blog Headlines

Inside the Minds of Recruiters
Just surfing through a thread on recruiting.com called I will not Apologize Inside is an excellent description of the daily practices of...
1/12/2006 9:34:27 AM [StlRecruiting]

All Recruiting/HR Blog Headlines >>

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Weekly Article
Increasing Traffic to Your Corporate Career Web Site: Search Engine Optimization
By The David Group

The use of search engines to find endless information and resources about every imaginable topic remains strong, and while there is no definitive count regarding the amount of employment queries conducted via search engines, it is likely that more and more job seekers are including them in their Internet career research activities.

Though numerous search engines exist, the majority of queries take place on three sites. According to July 2005 statistics compiled by Nielsen//NetRatings, of the 4.5 billion searches that took place during the month, nearly half (46.2%) were through Google, followed by Yahoo! (22.5%) and MSN (12.6%).

For companies with significant, ongoing hiring needs, such as a national sales force, ensuring that your corporate career Web site is retrieved as a top result by search engines during queries for “sales jobs” can help you attract a greater number of applicants to your Web site. Why have candidates try to pick your ad out from thousands of others on the major job boards when you can employ search engine optimization (SEO) tactics to divert them directly to your employment pages?

Search engine optimization is also useful for hard-to-fill positions. As an example, The David Group conducted a Google.com query for “respiratory tech jobs.” The fifth result was a link to a posting on the Delaware Technical and Community College’s Web site for a respiratory care instructor at the college (in Georgetown, DE). Kennedy Memorial Hospitals in Cherry Hill, NJ, also made it into the top 10 results for this search.

Understanding the Basics of Search Engine Optimization
There is no need for human resource professionals to become experts in search engine optimization. But by gaining an understanding of the basic principles and how search engine optimization can benefit your recruitment efforts, you’ll be better equipped to work with your IT colleagues to implement an SEO strategy.

Before examining what you should consider as part of your strategy, it’s important to discuss the types of search engines that are used today and how they work. “Crawlers” compile lists and results by using software to search the Web. Directories rely on people to review Web sites and determine if they should be catalogued within the directory. There are also hybrid sites, which use both tactics to create listings. Yahoo.com is an example of a hybrid search engine, offering visitors the option to browse its directory or search the Web.

Given how search engines work, organizations that seek to optimize their results are simply creating a Web site that encompasses tactics to improve the odds that their site will be found by search engines and ranked among top results.

Tips and Tactics for Optimization
In addition to optimizing your site, you should submit your career site to search engines to ensure that it will be found. There are paid and free submission options. Paid submissions are often recommended because they guarantee your site will be reviewed and paying for a submission generally speeds up the process. You don’t need a huge budget for Web site optimization, as fees are relatively affordable. Avoid any service that promises to register your site with “hundreds” of search engines, as only a handful are used for most queries.

Below are some basic tips to follow when developing your search engine optimization strategy.

Create Content that Includes Your Ideal Keywords – For your site to be retrieved during a search engine query, the keywords that the user has entered must match keywords found within the content of your career pages. So, following the example of a company with a national sales force that requires a continual applicant flow, the keyword search string would be “sales jobs,” as this is most likely the phrase sales job seekers will enter into search engines. The ideal approach is to add a page of content to your career Web site that is specifically for sales professionals. Include the keyword phrase in this page, as well as in other pages throughout the career section as appropriate. Make sure that the keywords are in the page’s HTML text and not embedded in graphics, as search engines cannot recognize text within graphic elements.

Establish Links from Other Relevant Sites – Search engines rank sites based on how other sites view their relevance and sites with more links to them typically rank higher. While this may seem like a challenging endeavor at first, there are many possibilities. Most chamber of commerce Web sites will post links to area employers. Review local professional association Web sites to see if they provide similar links. This is also where postings on commercial job boards come in handy, as employers typically include a Web site link within job postings. Finally, link relevant pages internally throughout your site and make sure they are HTML links and not graphical links.

Avoid the Use of Frames – Frames make it more difficult for search engines to find pages. Work with your designers and programmers to build a career section that does not rely on too many frames.

The Bottom Line on Meta Tags
Meta tags used to play a more significant role in search engine rankings. Today, most search engines ignore meta tags and consider a site based solely on the content within its pages. Today, meta tags are most commonly used to support content that already exists within a particular page. Just remember that adding a laundry list of meta tags to your site’s home page, or any other page, no longer has any impact on search engine results.

Interested in learning more about how you can optimize your career Web site? Visit the resources recommended in our Hot Links or contact The David Group today: solutions@davidgroup.com.
 

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Special Trials And Discounts

Below is a partial list of trials and discounts that companies have extended to our readers. Click here for full list. If your company is interested in offering a promotion/discount, please contact us.

1. Talent Hook - Free Demo
A very powerful resume searching tool that searches resumes from paid and free resumes databases, newsgroups, universities and online communities. Also can flip search and Xray companies, ISP's, Organizations and more.

Free Demo >>

2. elance.com - Post projects and contractor positions free.

Looking for a freelancer or contractor. Post your project free! Everything from business services, web design, programming and more! Click for more info on elance.com.

3. NicheBoards.com - Gateway to 3 Million Quality Targeted Candidates Recommended Leading Niche Boards - Get Focused, Go Niche.

Call Center : CallCenterJobs.com
Finance / Accounting : jobsinthemoney.com
Health / Science : Jobscience.com
Hispanic / Bilingual : LatPro.com
Human Resources : Jobs4HR.com
IT Professionals : Computerwork.com
Logistics / Transportation : JobsInLogistics.com
Military Transitioning : DestinyGroup.com
Retail Management / Hourly : AllRetailJobs.com
Telecom / Wireless: TelecomCareers.net
Insurance: GreatInsuranceJobs.com

4. HotResumes.com - Search 100,000's of resumes for only $199 a year. Click here to test drive the demo search.

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Upcoming Seminars & Conferences

Feb 19 - The HR Summit 2006
Mar 1 - Strategic E-HR Conference
Mar 7 - Staffing Industry Executive Forum Program

Complete calendar for upcoming conferences and seminars.

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Site of the Week

elance.com - Post projects and contractor positions free.

Looking for a freelancer or contractor. Post your project free! Everything from business services, web design, programming and more! Click for more info on elance.com.

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Final Note - On The Lighter Side

An old occupation

What happens when people of different occupations get old.

- Old accountants never die, they just lose their balance.

- Old actors never die, they just drop apart.

- Old archers never die, they just bow and quiver.

- Old architects never die, they just lose their structures.

- Old bankers never die, they just lose interest.

Full List >>

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