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IN THIS ISSUE
Newsletter Sponsors
A Note from the Editor
Breaking News
Today's Recruiting News Headlines
Featured Recruiting Jobs
Recent Recruiting Blog Headlines
Weekly Article:
Recruiting Relationships for the
Resource Challenged
Employment and
Economy Stats
Special Trials and Discounts
Employment Studies and Trends
Upcoming Conferences
Site Of The Week:
Talent
Hook - Free Demo and 10% off!
Final Note - On The Lighter Side
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A Note From The Editor
Employers
and Job Seekers affected by Katrina
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Useful
Links
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Breaking News
Two recent headlines from
Philips. The future of newspaper may go portable and
digital. How will this affect employment classifieds?
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Today's Recruiting News Headlines
View more HR/employment
news
headlines or our Recruiting
Newswire.
Please send us your press releases. Click
here for submission instructions.
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Featured Recruiting
Jobs
This section highlights
several recruiting related positions recently posted on
Recruiting Jobs. To view all jobs or to register
for a career agent
click here.
Looking to hire
recruiting professionals? Post a 60 day job
posting ad on RecruitingJobs.com for $225 and be
featured in The Recruiting News.
Register
to post >>
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Recent Recruiting Blog Headlines
I'm Your Puppet
Are Recruiting Bloggers Company Shills? One of the
things I hate most about infomercials are the sidekicks
who pretend to be having real...
9/8/2005 12:07:08 PM [Recruiting.com]
A Real Jobster Campaign In Action
Well I hope no one sees this as overly aggressive but I
just can't resist I came across a blog and it looks like
it is her 2nd month of blogging....
9/8/2005 8:19:26 AM [Recruiting.com]
All
Recruiting/HR Blog Headlines >>
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Weekly Article
Recruiting Relationships for the Resource Challenged
By Peter Weddle
In the War for Any Talent—the labor market during the
late, unlamented dot.com bubble—speed won. The demand
for workers was so great, we had to change the
definition of victory. Our new goal was to find the
first qualified person with a pulse. Whoever achieved
that objective first was the victor.
 Thankfully, that crazy environment has passed into
the history books. The War for Talent, however, has not.
It changed into a War for the Best Talent. Our clients
now want us to find the rare skill holders and rare
performers who will differentiate their enterprise and
power its success. We can’t rely on speed to do that; we
need relationships, instead.
Why relationships? Because the Best Talent is almost
always employed. That means we recruiters must convince
them to do the one thing humans most hate to do: change.
We must talk them into moving from the devil they
know—their current employer, supervisor and commute—to
the devil they don’t know—our employer, a new supervisor
and an altered commute. Although there are exceptions to
every rule, in most cases, people will not make such a
significant shift based on sparse information (hence the
need to write complete and compelling job postings)
passed to them by a stranger (a recruiter who cold calls
or e-mails them). They want information and advice, to
be sure, but they want it from someone they know and
trust … from someone with whom they have a relationship.
Now, if you’ve ever been in a relationship, you know
there are two truisms about their evolution. They don’t
happen over night or by serendipity. They take:
And there’s the rub. In today’s world, most recruiting
functions are handcuffed. They simply don’t have the
staff resources necessary to devote the time and effort
required to build relationships with the top talent
their organizations need. At least, that’s been the case
up until now.
A recent development on the Web may finally be
changing that situation. It is not a silver bullet. It
does not make up for understaffed and under-resourced
staffing teams, but it does provide a way for even the
leanest teams to make a start on building talent
relationships. I call it recruiting relationships for
the resource challenged. What am I talking about? In a
word: blogs.
As you may know, blogs are individual Web logs or
diaries. They are written by anyone who has anything at
all to say about anything at all. There are blogs
authored by the fans of specific TV shows, celebrities
and sports team and by political junkies and those who
watch the media watching the rest of us; blogs are also
written by soldiers in Iraq, by housewives and
househusbands, kids and grandparents, consumers and
companies and at least one recruiter.
Heather Hamilton is a recruiter for Microsoft and a
blog author. Every day (unless there’s a crisis that
needs attention), she devotes 30 minutes to an hour
writing about what it’s like to work and apply for a job
in the marketing and finance fields at Microsoft. That
investment of time and effort has enabled her to put a
human face on a large and seemingly impenetrable (at
least if you’re a job seeker on the outside looking in)
company.
When prospective candidates read her blog, several
good things happen:
They hear about the company in something other than
corporate speak or generic boilerplate. The information
that Heather provides accurately describes Microsoft’s
policies, procedures and culture, but it’s done in her
voice and reflects her personality.
They can respond to what she writes and even ask
questions. Unlike the experience that visitors have at
most corporate career sites, a blog doesn’t make
candidates feel as if they are being talked at. It is
not a soliloquy; it is a dialogue.
A relationship emerges. A well written blog can make
it seem as if the author is speaking to each reader
individually, covering the topics that are important to
them, providing information that is helpful to them. In
effect, a blog can build familiarity and trust.
No less important, a blog is not hard to launch.
Heather’s blog is hosted on the Microsoft server, but is
separate from the company’s corporate career site. (You
can read it by clicking
here.) It’s almost as easy to set up a blog on
your own, however. There are any number of sites,
including Blogger.com, Tripod (www.tripod.lycos.com) and
BlogBud.com, that will provide a template for creating
and launching your blog and host it for free. There are
many other sites that will charge you a fee to do so and
there are clearly qualitative differences between all of
them. So, as with any other service that you use on the
Web, caveat emptor.
Finally, here are a couple of tips to make your blog
an effective recruiting tool:
Be diligent. Blogs get read only if they’re
interesting and helpful. Write daily if you can, but no
less than 3-4 times a week … or don’t bother.
Publicize your blog. Make sure it is listed with all
of the major directories of blogs so that people can
find you. You can only build relationships with talent
if the talent shows up to read your blog.
Set ground rules. Tell readers right up front that
you intend to moderate comments posted to your blog and
reserve the right to eliminate those (or the portions of
those) that you find offensive. Don’t be the commentary
police, but do set standards of civility and enforce
them.
Answer the mail. If people ask questions, answer
them. Be honest and accurate in your response, but try
to generalize what you say so that it is applicable to
all or many readers.
We can’t win the War for the Best Talent with the
tools we used to wage the War for Any Talent. Speed
doesn’t win with rare skill holders and rare performers.
Relationships do. In a perfect world, we would have the
time and staff to build relationships effectively. In
the real world, blogs can get us started.
About Author
Peter Weddle is a recruiter,
HR consultant and business CEO turned author and
commentator. Described by The Washington Post as "... a
man filled with ingenious ideas," he has earned an
international reputation, pioneering such concepts as
Human Capital, Career Fitness and the Internet as a
resource for recruiting and HR management. He has
authored seven books, edited six others and published
dozens of articles in professional and trade magazines.
He writes a weekly column about online recruiting for
CareerJournal.com from The Wall Street Journal and a
monthly newsletter that is distributed worldwide. In
addition, he oversees WEDDLE's Publications, the leading
print publisher of newsletters, guides and directories
about employment resources on the Internet. Known for
their accuracy and usefulness, WEDDLE's publications
have helped to put job seekers, recruiters and HR
professionals on the Information Superhighway to
success. Indeed, the American Staffing Association has
called Peter Weddle the "Zagat" of the online employment
industry.
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Employment and Economy Stats
|
Current Stats
Unemployment Rate:
4.9% in Aug 2005
Payroll Employment:
+169,000 in Aug 2005
Average Hourly Earnings:
+$0.02 in Aug 2005
CPI:
+0.5% in Jul 2005
ECI:
+0.7% in 2nd Qtr of 2005
Productivity:
+2.2% in 2nd Qtr of 2005
Source:
BLS.gov
(p) = projected |
Trends Unemployment Rate
4.9% in Aug 2005
5.0% in Jul 2005
5.0% June 2005
5.1% May 2005
5.2% Apr 2005
5.2% Mar 2005
Employment Cost Index
+0.7% in 2nd Qtr of 2005
+0.7% in 1st Qtr of 2005
+0.7% in 4th Qtr of 2004
+0.9% in 3rd Qtr of 2004
Change in Payroll Employment
+169,000(p) in Aug 2005
+207,000 in Jul 2005
+146,000 in June 2005
+78,000 in May 2005
+274,000 in Apr 2005
+110,000 in Mar 2005
Source:
BLS.gov |
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Employment Studies
and Trends
10,000 Katrina-Related Jobless
Claims Filed
n estimated 10,000 workers who lost their jobs because
of Hurricane Katrina filed for unemployment benefits
last week, the first wave of what is expected to be
hundreds of thousands of displaced workers seeking
benefits.
The Labor Department said Thursday the 10,000 figure was
an estimate of the number of disaster-related claims
based on spot checks with claims offices in Louisiana,
Mississippi, Alabama and neighboring states such as
Texas that have agreed to accept benefit applications
from relocated workers.
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Upcoming Seminars &
Conferences
Sept 21-22 -
The 8th Annual Recruiting & Staffing Summit
Sept 28 -
Diversity Summit West
Oct 19 -
8th Annual HR Technology® Conference & Exposition
Complete calendar for upcoming
conferences and
seminars.
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Site of the Week
Talent
Hook - Free Demo and 10% off!
A very powerful resume searching tool that searches resumes from paid and
free resumes databases, newsgroups, universities and online communities.
Also can flip search and Xray companies, ISP's, Organizations and more.
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Final Note - On The
Lighter Side
An employee rhetorically asked - it's it an oxymoron
to honor labor by taking a day off?
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