Recruiters Network


June 8, 2005  

VOLUME 7 ISSUE 19

  
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RECRUITING NEWS

To read the newsletter online - visit www.recruitingnews.com.

Recruiting News is a free electronic newsletter published by Recruiters Network. Recruiters Network is the Association for Internet Recruiting. It is a free organization for HR Professionals and Recruiters.

In addition to our newsletter, we offer a free resource center to enhance recruiting success. Visit us at www.recruitersnetwork.com

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IN THIS ISSUE
Newsletter Sponsors
A Note from the Editor
Breaking News
Today's Recruiting News Headlines
Featured Recruiting Jobs
Weekly Article: Recruiting Relationships for the Resource Challenged

Employment and Economy Stats
Special Trials and Discounts
Employment Studies and Trends
Layoffs and Downsizing Report
Upcoming Conferences
Site Of The Week: SalesResources.com
Final Note - On The Lighter Side

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Newsletter Sponsors

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Have a direct impact on the design of new productivity tools for HR and
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A Note From The Editor

Weddles Guide To Associations: For Recruiters and Job Seekers - NEW
Job seekers and employers will benefit from this extensive directory of web-based professional associations and societies. Research indicates that some of the best employees and exciting job opportunities can be found on web sites dedicated to these associations and societies, and this guide's comprehensive list of more than 2,500 such associations from around the world ensures that readers can find them.

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Breaking News

Monster Employment Index Rises Three Points in May, with Military, Agriculture and Management of Companies Seeing Strongest Growth

Index Shows Steady Growth in U.S. Online Job Demand Heading into Summer Months


May 2005 Index Highlights:

  • Index at new, all-time high of 134; up significantly from a year ago
  • Management of companies & enterprises and agriculture, forestry, fishing & hunting lead industries with greatest month-to-month increases in demand
  • Rising consumer need for social services and child care resulted in increased demand for workers in social and community services, healthcare and social assistance
  • Military recruitment activity saw strongest surge in occupational demand in May

Complete Report >>

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Today's Recruiting News Headlines

View more HR/employment news headlines or our Recruiting Newswire. Please send us your press releases. Click here for submission instructions.

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Featured Recruiting Jobs

This section highlights several recruiting related positions recently posted on Recruiting Jobs. To view all jobs or to register for a career agent click here.

  • Lowe's - Field Recruiter- Northeast Division

Looking to hire recruiting professionals?  Post a 60 day job posting ad on RecruitingJobs.com for $225 and be featured in The Recruiting News.
Register to post >>

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Weekly Article
Recruiting Relationships for the Resource Challenged
By Peter Weddle

In the War for Any Talent—the labor market during the late, unlamented dot.com bubble—speed won. The demand for workers was so great, we had to change the definition of victory. Our new goal was to find the first qualified person with a pulse. Whoever achieved that objective first was the victor.

Thankfully, that crazy environment has passed into the history books. The War for Talent, however, has not. It changed into a War for the Best Talent. Our clients now want us to find the rare skill holders and rare performers who will differentiate their enterprise and power its success. We can’t rely on speed to do that; we need relationships, instead.

Why relationships? Because the Best Talent is almost always employed. That means we recruiters must convince them to do the one thing humans most hate to do: change. We must talk them into moving from the devil they know—their current employer, supervisor and commute—to the devil they don’t know—our employer, a new supervisor and an altered commute. Although there are exceptions to every rule, in most cases, people will not make such a significant shift based on sparse information (hence the need to write complete and compelling job postings) passed to them by a stranger (a recruiter who cold calls or e-mails them). They want information and advice, to be sure, but they want it from someone they know and trust … from someone with whom they have a relationship.

Now, if you’ve ever been in a relationship, you know there are two truisms about their evolution. They don’t happen over night or by serendipity. They take:

  • time and
  • hard work.

    And there’s the rub. In today’s world, most recruiting functions are handcuffed. They simply don’t have the staff resources necessary to devote the time and effort required to build relationships with the top talent their organizations need. At least, that’s been the case up until now.

    A recent development on the Web may finally be changing that situation. It is not a silver bullet. It does not make up for understaffed and under-resourced staffing teams, but it does provide a way for even the leanest teams to make a start on building talent relationships. I call it recruiting relationships for the resource challenged. What am I talking about? In a word: blogs.

    As you may know, blogs are individual Web logs or diaries. They are written by anyone who has anything at all to say about anything at all. There are blogs authored by the fans of specific TV shows, celebrities and sports team and by political junkies and those who watch the media watching the rest of us; blogs are also written by soldiers in Iraq, by housewives and househusbands, kids and grandparents, consumers and companies and at least one recruiter.

    Heather Hamilton is a recruiter for Microsoft and a blog author. Every day (unless there’s a crisis that needs attention), she devotes 30 minutes to an hour writing about what it’s like to work and apply for a job in the marketing and finance fields at Microsoft. That investment of time and effort has enabled her to put a human face on a large and seemingly impenetrable (at least if you’re a job seeker on the outside looking in) company.

    When prospective candidates read her blog, several good things happen:
     

  • They hear about the company in something other than corporate speak or generic boilerplate. The information that Heather provides accurately describes Microsoft’s policies, procedures and culture, but it’s done in her voice and reflects her personality.
     
  • They can respond to what she writes and even ask questions. Unlike the experience that visitors have at most corporate career sites, a blog doesn’t make candidates feel as if they are being talked at. It is not a soliloquy; it is a dialogue.
     
  • A relationship emerges. A well written blog can make it seem as if the author is speaking to each reader individually, covering the topics that are important to them, providing information that is helpful to them. In effect, a blog can build familiarity and trust.

    No less important, a blog is not hard to launch. Heather’s blog is hosted on the Microsoft server, but is separate from the company’s corporate career site. (You can read it by clicking here.) It’s almost as easy to set up a blog on your own, however. There are any number of sites, including Blogger.com, Tripod (www.tripod.lycos.com) and BlogBud.com, that will provide a template for creating and launching your blog and host it for free. There are many other sites that will charge you a fee to do so and there are clearly qualitative differences between all of them. So, as with any other service that you use on the Web, caveat emptor.

    Finally, here are a couple of tips to make your blog an effective recruiting tool:
     

  • Be diligent. Blogs get read only if they’re interesting and helpful. Write daily if you can, but no less than 3-4 times a week … or don’t bother.
     
  • Publicize your blog. Make sure it is listed with all of the major directories of blogs so that people can find you. You can only build relationships with talent if the talent shows up to read your blog.
     
  • Set ground rules. Tell readers right up front that you intend to moderate comments posted to your blog and reserve the right to eliminate those (or the portions of those) that you find offensive. Don’t be the commentary police, but do set standards of civility and enforce them.
     
  • Answer the mail. If people ask questions, answer them. Be honest and accurate in your response, but try to generalize what you say so that it is applicable to all or many readers.

    We can’t win the War for the Best Talent with the tools we used to wage the War for Any Talent. Speed doesn’t win with rare skill holders and rare performers. Relationships do. In a perfect world, we would have the time and staff to build relationships effectively. In the real world, blogs can get us started.

  • About Author

    Peter Weddle is a recruiter, HR consultant and business CEO turned author and commentator. Described by The Washington Post as "... a man filled with ingenious ideas," he has earned an international reputation, pioneering such concepts as Human Capital, Career Fitness and the Internet as a resource for recruiting and HR management. He has authored seven books, edited six others and published dozens of articles in professional and trade magazines. He writes a weekly column about online recruiting for CareerJournal.com from The Wall Street Journal and a monthly newsletter that is distributed worldwide. In addition, he oversees WEDDLE's Publications, the leading print publisher of newsletters, guides and directories about employment resources on the Internet. Known for their accuracy and usefulness, WEDDLE's publications have helped to put job seekers, recruiters and HR professionals on the Information Superhighway to success. Indeed, the American Staffing Association has called Peter Weddle the "Zagat" of the online employment industry.

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    Employment and Economy Stats

    Current Stats

    Unemployment Rate:
    5.1% in May 2005

    Payroll Employment:
    +78,000(p) in May 2005

    Average Hourly Earnings:
    +$0.03(p) in May 2005

    CPI:
    +0.5% Apr 2005

    ECI:
    +0.7% 1st Qtr of 2005

    Productivity:
    +2.6% 1st Qtr of 2005

    Source: BLS.gov
    (p) = projected

    Trends

    Unemployment Rate
    5.1% May 2005
    5.2% Apr 2005
    5.2% Mar 2005
    5.4% Feb 2005
    5.2% Jan 2005
    5.4% Dec 2004

    Employment Cost Index
    +0.7% in 1st Qtr of 2005
    +0.7% in 4th Qtr of 2004
    +0.9% in 3rd Qtr of 2004
    +.9% in 2nd Qtr of 2004

    Change in Payroll Employment
    +78,000(p) in May 2005
    +274,000 in Apr 2005
    +110,000 in Mar 2005
    +262,000 in Feb 2005
    +146,000 in Jan 2005
    +157,000 in Dec 2004

    Source: BLS.gov

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    Special Trials And Discounts

    Below is a partial list of trials and discounts that companies have extended to our readers. Click here for full list. If your company is interested in offering a promotion/discount, please contact us.

    1. Free Hr Trade Publications
    Check out the list of free recruiting and HR related magazines.

    2. Guidebook to Online Recruiting Free from from Yahoo! HotJobs

    Learn how to:
        -Target qualified candidates
        -Maximize your recruiting dollars
        -Evaluate online vs. newspaper job advertising
        -Write effective online job descriptions

    Click here to get your free Guidebook today! 

    3. elance.com - Post projects and contractor positions free.

    Looking for a freelancer or contractor. Post your project free! Everything from business services, web design, programming and more! Click for more info on elance.com.

    4. Recommended Leading Niche Boards - Get Focused, Go Niche.

    NicheBoards.com - Gateway to 3 Million Quality Targeted Candidates

    Call Center : CallCenterJobs.com
    Finance / Accounting :
    jobsinthemoney.com
    Health / Science :
    Jobscience.com
    Hispanic / Bilingual :
    LatPro.com
    Human Resources :
    Jobs4HR.com
    IT Professionals :
    Computerwork.com
    Logistics / Transportation :
    JobsInLogistics.com
    Military Transitioning :
    DestinyGroup.com
    Retail Management / Hourly :
    AllRetailJobs.com
    Telecom / Wireless:
    TelecomCareers.net
    Insurance: GreatInsuranceJobs.com

    5. HotResumes.com - Search 100,000's of resumes for only $199 a year. Click here to test drive the demo search.

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    Employment Studies and Trends

    Overview of the Economy: Perspective from the BEA Accounts

    BEA produces some of the most closely watched economic statistics that influence decisions of government officials, business people, and individuals. These statistics provide a comprehensive, up-to-date picture of the U.S. economy. The data on this page are drawn from featured BEA economic accounts.

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    Layoffs and Downsizing Report

    The layoff and downsizing report can be a great leads source for candidates. More information on how to use this section >>.

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    Upcoming Seminars & Conferences

    July 19 - NAHCR Annual Conference
    July 26-27 - CareerXroads Focus: College Recruiting
    Sept 21-22 - The 8th Annual Recruiting & Staffing Summit

    Complete calendar for upcoming conferences and seminars.

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    Site of the Week

    SalesResources.com - looking for sales people. Post jobs where they go to get their info. Jobs4Sales.com is the official job board of SalesResources.com.

    Buy 1 job posting get one free - mention discount when registering on Jobs4Sales.com .

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    Final Note - On The Lighter Side

    HR pros on 'The Apprentice' -- don't try this in real workplace

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