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IN THIS ISSUE
Newsletter Sponsors
A Note from the Editor
Breaking News
Today's Recruiting News Headlines
Featured Recruiting Jobs
Weekly
Article:
On the brink of The Super
Bowl….time to post jobs.
Employment and
Economy Stats
Special Trials and Discounts
Employment Studies and Trends
Layoffs and Downsizing
Report
Recruiting Essential Bookmarks
Upcoming Conferences
Site Of The Week:
BrightMove
Final Note - On The Lighter Side
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Newsletter Sponsors
1.
Knowledge is Power.
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-Target qualified candidates
-Maximize your recruiting dollars
-Evaluate online vs. newspaper job advertising
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2.
HotResumes.com
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A Note From The Editor
Monster Worldwide buys ChinaHR.com stake
Internet job search company
Monster Worldwide Inc. said on Wednesday it acquired a
40 percent stake in ChinaHR.com Holdings Ltd. for $50
million.
The Internet jobs search company said it will initially
occupy three of seven seats on ChinaHR's board.
Monster also said it will have certain rights and
obligations to acquire a 51 percent or more interest in
ChinaHR in the event of an initial public offering or 3
years, whichever comes first.
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Breaking News
Monster.com announced that
2.6 million new and updated resumes were added to its
database from January 1st to January 22nd (2005) - which
Monster signifies as eagerness among job seekers to
jumpstart their careers in 2005.
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Today's Recruiting News Headlines
View more HR/employment
news
headlines or our Recruiting
Newswire.
Please send us your press releases. Click
here for submission instructions.
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Featured Recruiting
Jobs
This section highlights
several recruiting related positions recently posted on
Recruiting Jobs. To view all jobs or to register
for a career agent
click here.
Looking to hire
recruiting professionals? Post a 60 day job
posting ad on RecruitingJobs.com for $225 and be
featured in The Recruiting News.
Register
to post >>
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Weekly Article
On
the brink of The Super Bowl….time to post jobs.
By Brian Weis
A few years ago, I called a fellow recruiter late on
Friday afternoon a few minutes before five o’clock. Our
ritual was to share recruiting war stories for that
week. My networking friend cut me off abruptly in a
panic saying he couldn’t chat and that he was extremely
busy. I asked with what? He shared that he was trying to
get all of his jobs posted and updated on Monster.com.
 I
didn’t realize until a few moments after we hung up that
he was trying to get his jobs online the Friday before
the Super Bowl to take advantage of Monster.com’s Super
Bowl advertising.
I followed up with him the following Friday to ask
how successful the campaign was. He said he had an
overwhelming response and it was worth the extra effort
late on a Friday afternoon. The high response rate did
not end on that Sunday though, it continued deep into
the following week as the various media outlets analyzed
the Super Bowl ads and advertisers. The extra buzz
continued to help his high response rate to his ads.
Over the following years we both tried to leverage
the extra exposure online advertising/job boards
received during and around the Super Bowl. Here are a
few simple yet effective tips and conclusions:
1) Location, Location, Location – Get your jobs
posted on the sites that are advertising during Super
Bowl (if you have a subscription or the budget), ok this
is a no brainer but worth mentioning. Note: At the
writing of this article we were not privy to the final
list of Super Bowl advertisers. However, it appears that
Careerbuilder.com is advertising this year and HotJobs/Monster,
too past Super Bowl advertisers, are taking a pass.
2) The Ripple Effect - If you do not have
packages/subscription to those sites advertising during
the game, at least get your jobs posted on all the sites
you do (this includes your own corporate website). The
residual effect of the Super Bowl advertising is huge.
First, the awareness of online job hunting will get a
lot of coverage and media exposure. In previous years,
Monster.com’s traffic spiked huge after the game. Other
career sites (non advertisers) also reported traffic
spikes. In theory because job seekers looked for
additional job hunting resources once they jumped
online.
Second, employers also noticed an increase in traffic
to their corporate career sections. Largely because many
job ads or profiles contain links back to the company’s
site. So it is imperative your jobs are updated on your
employment section.
3) Timing is Everything – It is common knowledge that
search results in a jobs database returns the most
current jobs first, so posting late on Friday with
everyone else may not be the best day/time to
update/enter your jobs. By the time those ads run on
Sunday and a job hunter gets to his/her computer your
Friday job posting could be pages deep into the results.
It maybe more advantageous to spend a few minutes over
the weekend and update your jobs that Sunday morning to
get prime first page positioning.
4) Better Late Then Never – The days following after
the Super Bowl is a media circus analyzing the best ads,
worst ads, etc. The extra press for those advertises and
exposure to the industry will continue to drive job
seekers to the web. Keep your jobs updated, post new
jobs and if the site(s) allows refresh the posting date
to return your jobs to the top of the search results.
In re-reviewing my own tips the conclusions are not
rocket science but the extra attention you give to your
job postings this time of year should reap higher
candidate traffic.
About Author
Brian Weis is the
President of Recruiters Network, The Association for
Internet Recruiting. He has over 10 years of recruiting,
contract recruiting and internet recruiting experience.
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Employment and Economy Stats
|
Current Stats
Unemployment Rate:
5.4% in Dec 2004
Payroll Employment:
+157,000(p) in Dec 2004
Average Hourly Earnings:
+$0.02(p) in Dec 2004
CPI:
-0.1% in Dec 2004
ECI:
+0.9% in 3rd Qtr of 2004
Productivity:
+1.9% in 3rd Qtr of 2004
Source:
BLS.gov
(p) = projected |
Trends Unemployment Rate
5.4% Dec 2004
5.4% Nov 2004
5.5% Oct 2004
5.4% Sept 2004
5.4% Aug 2004
5.5% July 2004
Employment Cost Index
+0.9% in 3rd Qtr of 2004
+.9% 2nd Qtr of 2004
+1.1% 1st Qtr of 2004
+0.7% 4th Qtr/2003
Change in Payroll Employment
+157,000(p) in Dec 2004
+112,000 in Nov 2004
+337,000 in Oct 2004
+96,000 in Sept 2004
+144,000 Aug 2004
+32,000 July 2004
Source:
BLS.gov |
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Special Trials And Discounts
Below is a partial list of trials and discounts that companies
have extended to our readers.
Click here for full list. If your company is interested in
offering a promotion/discount, please contact
us.
1.
elance.com
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Call Center :
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Finance / Accounting :
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Health / Science :
Jobscience.com
Hispanic / Bilingual :
LatPro.com
Human Resources :
Jobs4HR.com
IT Professionals :
Computerwork.com
Logistics / Transportation :
JobsInLogistics.com
Military Transitioning :
DestinyGroup.com
Retail Management / Hourly :
AllRetailJobs.com
Telecom / Wireless:
TelecomCareers.net
Insurance:
GreatInsuranceJobs.com
3. JedaSystems
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4. Free
Guidebook to Online Recruiting
from Yahoo! HotJobs and learn how to:
-Target qualified candidates
-Maximize your recruiting dollars
-Evaluate online vs. newspaper job advertising
-Write effective online job descriptions
Click here
to get your free Guidebook today!
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Employment Studies
and Trends
This study compares the retirement savings behavior
of four different age cohorts and finds that Older Baby
Boomers (born from 1946 to 1954) are somewhat more
likely than the other cohorts to hold a retirement
account. It also finds that households in the Swing
cohort (1928 to 1945) hold the largest amount of
retirement savings, followed by, in order, households in
the Older Boomers, Younger Boomers (1955 to 1964), and
Generations X and Y (1965 to 1987) cohorts.
More.
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Layoffs and Downsizing
Report
Recruiters Network has added
a layoff and downsizing report section to its
newsletter. This section can be a great leads source for
candidates.
More information on how to use this section >>.
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Recruiting Essential
Bookmarks
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Upcoming Seminars &
Conferences
Free Webinar:
The Cost of a Mediocre Hire - March 14, 2005
(Co-presented by DDI and iLogos)
Other Events
Feb 9-10 -
CareerXroads Colloquium
Feb 26-27 -
Extending Your Brand to Employees Conference
March 17-18 -
Talent Management Strategies Conference
March 21-24 -
Staffing
Industry Executive Forum
March 29-31 -
ERExpo West
March 31-Apr 1 -
AESC Annual US
Conference
Apr 18-19 -
Staff
Digest Rendezvous
Complete calendar for upcoming
conferences and
seminars.
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Site of the Week
BrightMove is
currently offering a 30-day, “no obligation” free trial
of this service. Companies can sign up and be using the
service in just minutes.
BrightMove ATS is a robust, web-based business service
that is targeted for staffing agencies and human
resources departments. ATS is a contact management
repository, customer relationship management tool and
workflow engine all rolled into a user-friendly
interface.
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Final Note - On The
Lighter Side
Funny Employment Relate Cartoons >>
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