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IN THIS ISSUE
Newsletter Sponsors
A Note from the Editor
Breaking News
Today's Recruiting News Headlines
Featured Recruiting Jobs
Recent Recruiting Blog Headlines
Weekly Article:
The
Source of Employment Survey
Employment and
Economy Stats
Special Trials and Discounts
Employment Studies and Trends
Upcoming Conferences
Site Of The Week:
Register Your .jobs Domain Name
Final Note - On The Lighter Side
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Newsletter Sponsors
1.
Dice.com
Dice, the leading job
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A Note From The Editor
Newspaper Print Advertising Outpaced Dramatically By
Online Ads
Newspapers' print advertising increased by only 1.6
percent year-over-year in the third quarter, while
online advertising jumped 26.7 percent, a trade group
said.
Spending for print ads totaled $11.4 billion in the
quarter, the Newspaper Association of America said. Ad
spending online remained a small percentage of the total
advertising spend, reaching $518.9 million.
Complete Article >>
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Useful
Links
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Breaking News
Microsoft tests classifieds service
Microsoft is developing a free online
service that will let people list items for sale, events
and other classifieds-type of information that can be
shared either with groups of friends or anyone over the
Internet, the company said Tuesday.
View Article >>
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Today's Recruiting News Headlines
View more HR/employment
news
headlines or our Recruiting
Newswire.
Please send us your press releases. Click
here for submission instructions.
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Featured Recruiting
Jobs
This section highlights
several recruiting related positions recently posted on
Recruiting Jobs. To view all jobs or to register
for a career agent
click here.
Looking to hire
recruiting professionals? Post a 60 day job
posting ad on RecruitingJobs.com for $225 and be
featured in The Recruiting News.
Register
to post >>
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Recent Recruiting Blog Headlines
Are Recruiters Mental?
Obsession Afflicts Many I'm an avid fan of JGo's Five
Questions. I read them incessantly. And I've begun to
notice a scary thing. An upsetting...
12/12/2005 2:25:09 PM [Recruiting.com]
All
Recruiting/HR Blog Headlines >>
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Weekly Article
The
Source of Employment Survey
By
Peter Weddle
There has traditionally
been a good deal of attention focused on the source of
organizational hires. Surveys poll recruiters on where
they acquire the talent they hire, and that information
is then used to determine recruiting strategy and
investments. And in many cases, unfortunately, it sends
us off in the wrong direction.
For example, if a candidate is hired by submitting
their resume through an organization’s Web-site, the
recruiter thinks that site is the source of hire. It
could, however, just as easily not be. Perhaps the
individual heard about the opening from a friend who
works at the company, and would never otherwise have
even visited the Web-site. Or, it may be that the person
saw a banner ad promoting the organization’s brand at a
job board, and it was the ad that induced them to visit
the corporate site. In both cases, the recruiter’s
perception of the source of hire would have been
inaccurate, and basing strategy and investments on that
perception would likely have diminished the
organization’s recruiting effectiveness.
 So, what’s to be done? I think we need a new metric
that addresses the issue from a different perspective. I
call it the source of employment. It is based on
a survey of those who have been hired, rather than those
doing the hiring. It enables us to determine where the
best candidates first became aware of the employment
opportunity for which they were ultimately selected. It
identifies the touch points in the sourcing process
where the organization was able to inform and influence
the person they ultimately chose to employ. That
information, it seems to me, is the best guide for our
strategy and investment decisions.
We at WEDDLE’s have just concluded the first of what
we expect to be an annual Source of Employment Survey.
Here’s what we found:
More than one-third (34%) of the respondents said
they found their last position on an Internet job board.
That was three times greater than the second most
prevalent source of employment which was a call from a
headhunter at 10%.
Networking came in a close third at 9.3%. What kind
of networking worked best? According to our respondents,
networking at a business event was twice as effective as
networking at a social event … if you’re looking for a
job.
Fourth on the list was a referral by an employee of
the company at 8.7%. While this could be considered a
form of networking, we set it apart in order to gauge
the effectiveness of current employee referral programs.
And, in a surprise finish—at least if you buy into
all of the gloom and doom recently offered by
pundits—newspapers rounded out the top five most
effective sources of employment with the votes of 8% of
the respondents.
What did the survey reveal about the least effective
ways to find top prospects? Our respondents identified
the following as the least helpful ways to connect with
you and the jobs they want:
An ad posted on a company’s Web-site, which was
identified by just 2.6% of those in the survey, and
An ad in the publication of their professional
association, which was reported by an almost invisible
0.6% of the respondents.
In fact, neither of these sources was even as helpful as
starting one’s own company to create your own job. That
strategy garnered 3% of the votes.
Equally as important, job seekers seem to be learning
from their experience. When asked where they expect to
find their next job, they overwhelmingly gave the nod to
the sources that were most effective in finding their
last job. According to our respondents, they’ll use:
Ads posted on an Internet job board (69.7%) and
Networking at work or another business location
(7.8%); just 1.9% said they would rely on networking at
social events.
All of the other methods and sources of employment
garnered less than 4% of the responses. For example,
responding to ads posted on a company’s Web-site picked
up the votes of just 3.2% of the respondents; that was
even less than those who said they were simply going to
send a resume to an employer, which attracted 3.9% of
the votes.
What do these findings suggest for our sourcing
strategy and investments in the future?
Number 1. The Career areas on corporate
Web-sites need immediate and substantial upgrading in
order to be an effective source of talent. Until those
investments are made and improvements completed, there
are other, more effective ways to reach employment
prospects.
Number 2. Job boards can be a rich source of
talent, if we use them effectively. To do that,
we must get out of the habit of using the same old sites
for each and all of our requirements and, instead,
identify those job boards that can best connect us with
the specific demographic required by each opening.
Number 3. Don’t ignore newspapers. In fact,
make them an integral component of your strategy. Our
research indicates that the best ads are those that
merge print and online media into a single solution that
takes advantage of the inherent strengths of each.
Number 4. Don’t forget to pick up the phone. A
well executed call from a recruiter can have a powerful
impact on even the most passive of prospects.
Number 5. Beware the so-called silver bullet.
Don’t rely on a single source for candidates, but
instead, use an array of strategies that will most
effectively reach into your target population.
Recruiting is an exercise in selling, especially in
the War for the Best Talent. And to sell
effectively, we need to know where our prospective
customers are most likely to interface with the
recruiting messages and outreach activities of our
organizations. That’s what the Source of Employment
Survey tells us. It is our window into the behavior of
the talent we want to employ.
About the Author
Peter Weddle is a
recruiter, HR consultant and business CEO turned author
and commentator. Described by The Washington Post as
"... a man filled with ingenious ideas," he has earned
an international reputation, pioneering such concepts as
Human Capital, Career Fitness and the Internet as a
resource for recruiting and HR management. He has
authored seven books, edited six others and published
dozens of articles in professional and trade magazines.
He writes a weekly column about online recruiting for
CareerJournal.com from The Wall Street Journal and a
monthly newsletter that is distributed worldwide. In
addition, he oversees WEDDLE's Publications, the leading
print publisher of newsletters, guides and directories
about employment resources on the Internet. Known for
their accuracy and usefulness, WEDDLE's publications
have helped to put job seekers, recruiters and HR
professionals on the Information Superhighway to
success. Indeed, the American Staffing Association has
called Peter Weddle the "Zagat" of the online employment
industry.
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Employment and Economy Stats
|
Current Stats
Unemployment Rate:
5.0% in Nov 2005
Payroll Employment:
+215,000(p) in Nov 2005
Average Hourly Earnings:
+$0.03(p) in Nov 2005
CPI:
+0.2% in Oct 2005
ECI:
+0.8% in 3rd Qtr of 2005
Productivity:
+4.1% in 3rd Qtr of 2005
Source:
BLS.gov
(p) = projected |
Trends Unemployment Rate
5.0% in Nov 2005
5.0% in Oct 2005
5.1% in Sep 2005
4.9% in Aug 2005
5.0% in Jul 2005
5.0% June 2005
Employment Cost Index
+0.8% in 3rd Qtr of 2005
+0.7% in 2nd Qtr of 2005
+0.7% in 1st Qtr of 2005
+0.7% in 4th Qtr of 2004
Change in Payroll Employment
+215,000 in Nov 2005
+56,000 in Oct 2005
-35,000 in Sep 2005
+169,000 in Aug 2005
+207,000 in Jul 2005
+146,000 in June 2005
Source:
BLS.gov |
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Special Trials And Discounts
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Click here for full list. If your company is interested in
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Employment Studies
and Trends
The Conference Board Help-Wanted Advertising Index
Remains Unchanged
The US Help-Wanted Advertising Index now stands at 39
the same as last month.
Full Story >>
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Upcoming Seminars &
Conferences
Feb 19 -
The HR Summit 2006
Mar 1 -
Strategic E-HR Conference
Mar 7 -
Staffing Industry Executive Forum Program
Complete calendar for upcoming
conferences and
seminars.
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Site of the Week
Register Your .jobs Domain Name
You’ve heard of .com, .net, .info and .edu – now there’s
a new space on the internet exclusively for human
resource professionals! The new name for job seekers is
.jobs. Register
www.yourcompany.jobs >>
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Final Note - On The
Lighter Side
Here is the url that keeps the "by-pass" codes around
companies' automated phone systems. It has the telephone
codes like "00" or "#1" etc that allows you to access a
human and get away from an automated response.
http://www.paulenglish.com/ivr/
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