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IN THIS ISSUE
Newsletter Sponsors
A Note from the Editor
Breaking News
Today's Recruiting News Headlines
Featured Recruiting Jobs
Recent Recruiting Blog Headlines
Weekly Article:
Uniquely You - Employer Branding
Employment and
Economy Stats
Special Trials and Discounts
Employment Studies and Trends
Upcoming Conferences
Site Of The Week:
elance.com
Final Note - On The Lighter Side
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Newsletter Sponsors
1.
Dice.com
Dice, the leading job
board for technology, engineering, and security-cleared
professionals, helps you reach the best candidates
available. To post online in minutes visit Dice's
Job Postings Express.
2.
Trovix
Trovix delivers next-generation search technology to
provide human-like search results and identify the best
candidates for open positions. Trovix Recruit, a
web-based application, combines this next-generation
search technology with a full-featured applicant
tracking system to manage the workflow of recruiting.
Linksys, VMware, Rambus and others rely on Trovix
Recruit to accelerate their hiring by identifying top
candidates faster. With Trovix, you can focus on
recruiting better candidates faster, while reducing your
cost per hire by up to 40%.
To view a demo, please visit
www.trovix.com/demo
or call us at 1-866-4-TROVIX.
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A Note From The Editor
Nearly Half of U.S. Employers Fail to Implement Formal
Diversity Recruitment Programs, and Diverse Job Seekers
Are Taking Notice
Monster®, the leading global
online careers and recruitment resource and flagship
brand of Monster Worldwide, Inc., and Diversity Best
Practices today announced the availability of a new
research study: "Bridging the Gap: Diverse Job Seekers,
Employers and the Internet." The report reveals that 82
percent of ethnically diverse online job seekers believe
that the resources a company dedicates to diversity
recruiting reflects the company's overall commitment to
creating a diverse workforce. Yet, only 54 percent of
U.S. employers implement such recruitment programs.
Complete Article >>
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Useful
Links
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Breaking News
Job seeker's journal: Lessons my 6-year-old taught me
CNN has done a series of journal entries from a member
of the CareerBuilder.com community about losing a job
and searching for a new one. At his request, his real
name has been withheld so that he can relay his
experiences with his former company and potential
employers with impunity.
View Article >>
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Today's Recruiting News Headlines
View more HR/employment
news
headlines or our Recruiting
Newswire.
Please send us your press releases. Click
here for submission instructions.
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Featured Recruiting
Jobs
This section highlights
several recruiting related positions recently posted on
Recruiting Jobs. To view all jobs or to register
for a career agent
click here.
Looking to hire
recruiting professionals? Post a 60 day job
posting ad on RecruitingJobs.com for $225 and be
featured in The Recruiting News.
Register
to post >>
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Recent Recruiting Blog Headlines
Google base is live! hooray for free job listings!
Happy, happy day, kiddies! (Well, happy depending on who
you are, anyway.) The long-awaited Google...
11/16/2005 9:05:43 AM [Cheesman's Online Recruitment
Blog]
All
Recruiting/HR Blog Headlines >>
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Weekly Article
Uniquely
You - Employer Branding
By The David Group
Attracting and retaining the best and brightest
employees is a daily struggle for most human resources
professionals. Companies that try to recruit candidates
with salary, benefits and other job-specific dimensions
alone have missed the point. These attributes are easily
matched by the competition. Take an alternative approach
and develop a differentiation strategy that is difficult
to copy or match — your employer brand.
Building an employer brand means creating a unique
and appealing perception of your company in the minds of
target candidates and employees that attracts, subtly
encourages and retains them. Your employer brand clearly
communicates what it feels like to work for your
company. This intangible, yet compelling notion
motivates target candidates to choose you as an
employer. The bond created by a sense of shared values
motivates and retains employees.
 Developing
an employer brand is not a small undertaking. Top
management support is critical, as is a structured
approach. What are the next steps?
Build a Brand Team
Developing and maintaining an employer brand is a
far-reaching and ongoing process that benefits from a
team approach. The team should include staff members
responsible for approving strategic direction and
creative within human resources. Additionally, a
representative from the marketing department may be
helpful in aligning the employer brand with the
corporate brand. The team should meet regularly to
discuss the various dimensions of the branding strategy
and review progress and results.
Know Thyself
Understand what kind of employer you are. How do
employees and candidates perceive the company? What are
your strengths and weaknesses? What makes your company
unique? Identify the one-of-a-kind characteristics, such
as work environment, company history and values that
attract, motivate and retain high quality employees.
Know Your Target Candidates
Through focus groups, surveys or in-depth interviews,
find out what is important to prospective candidates
when selecting an employer, how they see themselves as
people and how they want to be seen. This will indicate
which segment of the audience best fits your company and
whom your brand should target. Once you understand your
target audience, you will be able to communicate your
company's unique characteristics in a way that is
relevant to them. Prospective employees will see
themselves, their lifestyles and their attitudes
reflected in the employer brand and will feel aligned
with you in an emotional way. This connection is just as
important as the rational considerations of salary and
benefits. It is also more lasting.
Develop Your Brand Strategy
Your brand is a statement about what your company stands
for that is of value to employees and candidates. Your
brand should be unique among your competitors, credible
to your target candidates and employees and relevant to
their needs.
The employer brand you develop should not compete
with your marketing image. Rather, the two images should
complement one another as prospective employees are
often exposed to both.
Communicate and Integrate Your Employer Brand
Next, develop the employer brand message, graphic
representation and supporting materials. Consistent
support of your employer brand in all of your company's
actions and words strengthens your brand. Your employer
brand should be evident in your employee communications,
recruitment marketing materials, Web site and recruiting
process.
The David Group can help you every step of the way.
We will assist you with research, develop a brand
positioning strategy, create a unique image and design
supporting materials that keep you a step ahead.
About Author
Since 1977, we've been solving recruitment marketing
challenges for human resource professionals like you.
And while new technologies have impacted the way
candidates and recruiters communicate, our commitment to
our clients has remained the same:
Improve Candidate Flow
Maximize Your Recruitment Budget
Provide Outstanding Service On Your Terms
From comprehensive research and targeted media
planning, to award-winning creative and dedicated
account management, The David Group is a full-service
recruitment marketing firm that will keep you a step
ahead of the challenges you face every day.
Visit
The David Group.
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Employment and Economy Stats
|
Current Stats
Unemployment Rate:
5.0% in Oct 2005
Payroll Employment:
+56,000(p) in Oct 2005
Average Hourly Earnings:
+$0.08(p) in Oct 2005
CPI:
+0.2% in Oct 2005
ECI:
+0.8% in 3rd Qtr of 2005
Productivity:
+4.1% in 3rd Qtr of 2005
Source:
BLS.gov
(p) = projected |
Trends Unemployment Rate
5.0% in Oct 2005
5.1% in Sep 2005
4.9% in Aug 2005
5.0% in Jul 2005
5.0% June 2005
5.1% May 2005
Employment Cost Index
+0.8% in 3rd Qtr of 2005
+0.7% in 2nd Qtr of 2005
+0.7% in 1st Qtr of 2005
+0.7% in 4th Qtr of 2004
Change in Payroll Employment
+56,000 in Oct 2005
-35,000 in Sep 2005
+169,000 in Aug 2005
+207,000 in Jul 2005
+146,000 in June 2005
+78,000 in May 2005
Source:
BLS.gov |
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Special Trials And Discounts
Below is a partial list of trials and discounts that companies
have extended to our readers.
Click here for full list. If your company is interested in
offering a promotion/discount, please contact
us.
1.
Talent
Hook - Free Demo and 10% off!
A very powerful resume searching tool that searches resumes from paid and
free resumes databases, newsgroups, universities and online communities.
Also can flip search and Xray companies, ISP's, Organizations and more.
Free
Demo >>
2.
elance.com
- Post projects and contractor positions free.
Looking for a freelancer
or contractor. Post your project free! Everything from
business services, web design, programming and more!
Click for
more info on elance.com.
3.
NicheBoards.com
- Gateway to 3 Million Quality Targeted Candidates
Recommended Leading
Niche Boards - Get Focused, Go Niche.
Call Center :
CallCenterJobs.com
Finance / Accounting :
jobsinthemoney.com
Health / Science :
Jobscience.com
Hispanic / Bilingual :
LatPro.com
Human Resources :
Jobs4HR.com
IT Professionals :
Computerwork.com
Logistics / Transportation :
JobsInLogistics.com
Military Transitioning :
DestinyGroup.com
Retail Management / Hourly :
AllRetailJobs.com
Telecom / Wireless:
TelecomCareers.net
Insurance:
GreatInsuranceJobs.com
4.
HotResumes.com - Search 100,000's of resumes for
only $199 a year.
Click
here to test drive the demo search.
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Employment Studies
and Trends
The Conference Board Help-Wanted Online Data Series™
Declines In October
The number of new online job ads declined to 2,002,600
in October.
Full Story >>
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Upcoming Seminars &
Conferences
Feb 19 -
The HR Summit 2006
Mar 1 -
Strategic E-HR Conference
Mar 7 -
Staffing Industry Executive Forum Program
Complete calendar for upcoming
conferences and
seminars.
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Site of the Week
elance.com
- Post projects and contractor positions free.
Looking for a freelancer
or contractor. Post your project free! Everything from
business services, web design, programming and more!
Click for
more info on elance.com.
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Final Note - On The
Lighter Side
An American was going for a job interview in the
English countryside and on the way out he asked a local
farmer for directions, "Excuse me dude, could you
possibly tell me the quickest way to London?" The farmer
said: "You driving or walking, lad?" The American
replied: "Driving." The farmer nodded, saying: "Yup,
definitely the quickest way."
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