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IN THIS ISSUE
Newsletter Sponsors
A Note from the Editor
Breaking News
Today's Recruiting News Headlines
Featured Recruiting Jobs
Weekly
Article:
Revitalize
Your Recruiting for 2005
Employment and
Economy Stats
Special Trials and Discounts
Recruiting
Polls and Trends
Layoffs and Downsizing
Report
Recruiting Essential Bookmarks
Upcoming Conferences
Site Of The Week:
RetiredBrains.com
Final Note - On The Lighter Side
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A Note From The Editor
Contract Recruiter
Needed!!!!!
Berbee Information
Networks, the company my wife works for, is hiring a
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For more information on company and position click here
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Breaking News
Jobless Claims Drop
Biggest in 3 Years
The number of Americans
filing initial claims for jobless aid unexpectedly
plunged 48,000 last week, the largest drop in more than
three years, according to a government report on
Wednesday that suggested job market conditions may be
improving.
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Today's Recruiting News Headlines
View HR/employment
news
headlines or our Recruiting
Newswire.
Please send us with your
press releases, news items, personnel changes, etc. Click
here for submission instructions.
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Featured Recruiting
Jobs
This section highlights
several recruiting related positions recently posted on
Recruiting Jobs. To view all jobs or to register
for a career agent
click here.
Looking to hire
recruiting professionals? Post a 60 day job
posting ad on RecruitingJobs.com for $225 and be
featured in Recruiting News.
Register
to post >>
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Weekly Article
Revitalize Your Recruiting for 2005: 7 Tools that will
Help You Grow
By Lucia Apollo Shaw
Happy New Year! The forecasts are in agreement:
Hiring is on the rise. 2005 will mark the revitalization
of our economy. In fact, hiring plans may rival 1999
statistics, when the economy was at its strongest.
 The
beginning of the year is a time for renewal and an
opportunity to make positive changes. Will you keep
doing what you did in 2004? Or are you ready to change
the direction of your recruiting and staffing model?
Journal and newspaper ads continue to deluge hiring
managers with resumes by the pound. The “Big 3” internet
job boards just aren’t getting it done. Everyone has a
“Careers” page on their corporate web site, but I’m
guessing that most of you aren’t exactly overwhelmed
with the results.
It’s time for some fresh ideas.
Here are seven recruiting tips you can consider to
blend into your existing arsenal:
1) Start a blog. By now we’ve all heard a lot
about blogging. That’s because this is a very cost
effective communications tool. Every time I write an
entry to my blog, Googlebot (Google’s spider) crawls my
blog. Corporations can blog to drive traffic to a
Careers page where the exact audience you are targeting
can then apply for open positions.
Remember to optimize your headline; write about what
people are surfing for on the web. Then watch your
audience grow (I don’t know about you, but I like it
when my reading audience increases every week). Next
month’s article will cover blogging tools, traffic
conversion and SEM/SEO tools. And most of these tools
are FREE.
2) Publish an e-newsletter. What better way to
keep in touch with current employees and be sure they
are aware of plans to expand, new projects underway, or
changes to your employee referral plan? This is another
extremely favorable cost-benefit tool; if you set this
up properly, it shouldn’t be a drain on your resources
or time.
In fact, why stop at only one e-newsletter? Why not
create an alternate version to communicate with former
alumni who have left your organization? The people that
you’d hire back in a heartbeat if given the opportunity.
Share all of the hot news, and publish photos and audio
testimonials from current employees who miss working
with them.
Are there a few individuals in particular who you
would love to have back into your organization? Consider
sending them personalized audio postcards from your CEO.
No one is doing this (yet), so you will really stand out
and make a strong impression.
3) Engage in regular direct mail campaigns.
Use postcard marketing to:
- Drive traffic to a website where you may have jobs
posted.
- Announce the location of your booth at the next
trade show.
- Advertise and promote your Employee Referral
Program (ERP).
You can also use postcard campaigns to reach profile
candidates regularly. Profile candidates are those
people you would hire any day of the week because there
are constant needs for these positions (e.g. nurses, SAS
programmers, CRAs, etc.). Run a campaign designed to
encourage people to apply for specialized positions
which they may not have otherwise heard about.
4) Make your corporate Careers page a priority.
Be sure jobs are updated frequently and that positions
that have been filled are removed. Consider using a
pop-under box when a visitor leaves your site; ask them
(with audio) “Are you sure you are ready to leave the
site? How can we make our site better?” Then read and
act on the feedback that people will readily share with
you.
In addition, review your site to make sure you’re
speaking to specific skill sets and audiences. For
example, do you address different types of candidates
(diversity, current employees, part-time, contract,
allied health, nursing, physicians, military, summer
jobs, internships)? Do you engage them in conversations
specific to your needs and theirs?
5) Learn to throw a boomerang. Actually, “the
boomerang effect” is a relatively new trend of inviting
back talented former employees into the fold. Surveys
indicate 12% of employers cautiously admit they would
re-hire ex-employees (alumni). An additional 21% say
they welcome back alumni without hesitation because of
the time and dollar savings. In fact, the Gartner Group
estimated that by 2003, 60% of mid to large-sized
companies will have routinely hired back former
employees.
6) Try CEO Campaigns (a hidden secret that costs
$0.09 a minute!). Okay, I admit that the actual
costs to apply this tip depend on your phone plan
charges! But let's ignore that detail for a moment.
Have you ever received a call from someone at a
senior level in your profession – just to talk about
YOU? It's flattering. It sure doesn't happen every day.
And you won't soon forget it. Have your senior
management team make three calls each month without fail
to hot candidates. Then delegate the follow-up contact
work to someone who can act as a peer ambassador. This
no-pressure approach will build good will and portray
your place of work as being a progressive, in-demand,
and creative place to work.
7) Give your ERP a tune-up. Do you have an ERP
(Employee Referral Program)? If you don’t, you need to
develop one. It doesn’t have to be complicated, but
essentially your current employees should be rewarded
for recommending friends and peers to apply for open
position needs you have. Some clients I’ve worked with
developed very successful programs paying $1,000.00 to
$5,000.00 per employee referred who was a successful
hire. Does that sound like a lot of money? Compare it to
the drain of not having critical, hard-to-fill positions
remain open month after month. You’ll find this level of
cash reward to be quite a bargain.
I’ve also seen other organizations give away $50.00
movie certificates, or $500.00 towards personal
expenses, for more common position needs.
Top companies find many of their hires through
well-developed referral structures, combining exciting
programs, innovative technology, and constant
communication. Often, these hires are more loyal and get
up to speed faster. A successful ERP also boosts morale
and will serve as a means for your employees to directly
contribute to your organizational success.
Do you have a tip or tool you’d like to share?
Email me your
suggestion by January 24th and be entered to win a
$10.00 Amazon gift certificate.
About Author
Lucia Apollo Shaw
is the President and CEO of HireWorks, Inc. HireWorks is
a professional search firm specializing in the Life
Sciences. HireWorks offers research services, contract
staffing, and permanent placement services.
She has been helping her customers for nearly 9 years
- working both as a third party recruiter for CDI Corp
(staffing customers like IBM), Trilogy Consulting (now
Venturi Partners) staffing the Biotech and
Pharmaceutical industry and in places like Duke
University where she was a corporate recruiter and Team
Leader for recruitment for Duke University Hospital.
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Employment and Economy Stats
- New
|
Current Stats
Unemployment Rate:
5.4% in Dec 2004
Payroll Employment:
+157,000(p) in Dec 2004
Average Hourly Earnings:
+$0.02(p) in Dec 2004
CPI:
-0.1% in Dec 2004
ECI:
+0.9% in 3rd Qtr of 2004
Productivity:
+1.9% in 3rd Qtr of 2004
Source:
BLS.gov
(p) = projected |
Trends Unemployment Rate
5.4% Dec 2004
5.4% Nov 2004
5.5% Oct 2004
5.4% Sept 2004
5.4% Aug 2004
5.5% July 2004
Employment Cost Index
+0.9% in 3rd Qtr of 2004
+.9% 2nd Qtr of 2004
+1.1% 1st Qtr of 2004
+0.7% 4th Qtr/2003
Change in Payroll Employment
+157,000(p) in Dec 2004
+112,000 in Nov 2004
+337,000 in Oct 2004
+96,000 in Sept 2004
+144,000 Aug 2004
+32,000 July 2004
Source:
BLS.gov |
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Special Trials And Discounts
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Recruiting Polls and Trends
Forget the salary* how
are the benefits?" That's the question many job seekers
are pondering according to a new survey by TrueCareers,
the leading online job board for finding highly
educated, diverse candidates quickly and easily. The
survey reveals that more than 75 percent of employees
would consider a job with lower pay if it offered a
generous benefits package.
Health care is top of mind for many of the survey's 840
respondents. Nearly 70 percent consider a company's
benefits package "very important" when evaluating a new
job. Nearly three-quarters of respondents say that
health/dental insurance is the most important benefit an
organization can offer. While more than half of
employees say they are pleased with the quality of the
health care plan offered by their organization, 82
percent are "very concerned" about the rising cost of
health care in the United States.
"Would-be employees combing through the classifieds and
online job boards are looking beyond traditional salary
requirements and placing a greater emphasis on
employer's benefits packages," said Cecelia Dwyer,
president, TrueCareers. "While a competitive salary is
still a priority to employees, the survey results
reinforce the importance of offering a generous benefits
package to attract and to retain top job candidates."
When asked about benefits currently not being offered by
employers, 20 percent say they would like their company
to offer a tuition assistance program, while 19 percent
would like to be given the option of working from home
or telecommuting.
Sixty-four percent of respondents say that the current
economy did not stop their company from offering certain
benefits. However, 60 percent report that overall
benefits packages have decreased in value in the last
six to 12 months.
The survey, conducted on
www.TrueCareers.com
during October 2004, is part of a monthly survey series
for job candidates and employers on a variety of timely
career-related topics. For more information about
TrueCareers, individuals can visit www.TrueCareers.com.
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Layoffs and Downsizing
Report
Recruiters Network has added
a layoff and downsizing report section to its
newsletter. This section can be a great leads source for
candidates.
More information on how to use this section >>.
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Recruiting Essential
Bookmarks
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Upcoming Seminars &
Conferences
Feb 9-10 -
CareerXroads Colloquium
Feb 26-27 -
Extending Your Brand to Employees Conference
March 17-18 -
Talent Management Strategies Conference
March 21-24 -
Staffing
Industry Executive Forum
March 29-31 -
ERExpo West
March 31-Apr 1 -
AESC Annual US
Conference
Apr 18-19 -
Staff
Digest Rendezvous
Complete calendar for upcoming
conferences and
seminars.
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Site Of The Week
RetiredBrains.com
Looking for seniors or
retirees to work part-time or temporary assignments?
Members may post jobs appropriate for seniors by going
to
www.RetiredBrains.com, clicking on the Employers
Section, screening down to Post a Job, filling in the
necessary information and when the posting tool asks for
a credit card, just enter
RBFREE in the card number space and you can post an
unlimited numbers of jobs at no cost.
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Final Note - On The
Lighter Side
Why make New Year
Resolutions?
According to the US
Department of Agriculture, Americans may talk about
eating healthy foods, but they pig out on junk food.
Since 1984, sales of snack foods have gone up 233
percent, soft drinks 114 percent and beer 100 percent.
On a related note - I
started going to the gym to lose some weight but
canceled my membership because the only machine I worked
out on was the vending machine. Plus the weights are
just too heavy!
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