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IN THIS ISSUE
Newsletter Sponsors
A Note from the Editor
Breaking News
Today's Recruiting News Headlines
Featured Recruiting Jobs
Weekly
Article:
New
Perspectives for HR
Employment and
Economy Stats - New
Special Trials and Discounts
Recruiting
Polls and Trends
Layoffs and Downsizing
Report
Recruiting Essential Bookmarks
Upcoming Conferences
Site Of The Week:
Recruiting Wizard - Free 30 Day Demo!
Final Note - On The Lighter Side
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Newsletter Sponsors
1.
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A Note From The Editor
Buyer Beware: Questioning
Circulation Numbers
Dallas Morning News Overstates Circulation
The Dallas Morning News overstated circulation for its
daily and Sunday editions, and its top circulation
executive has resigned, the paper's parent company said.
Chicago Sun-Times inflated its circulation
The Chicago Sun-Times created bogus sales accounts and
inaccurately recorded thousands of unsold newspapers to
inflate its circulation numbers, according to The Wall
Street Journal.
Tribune Co. Sued Over Inflated Circulation
An advertiser sued the Tribune Co. in response to
the company's announcement that it inflated circulation
numbers at two of its newspapers.
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Breaking News
eBay Acquires Minority Interest in
craigslist
eBay, The World's Online Marketplace (www.ebay.com),
and craigslist, an online community featuring
classifieds and forums (www.craigslist.org),
announced today that eBay has acquired a preexisting
minority ownership interest in craigslist of
approximately 25%. The resulting relationship will allow
eBay and craigslist to share expertise, resources, and
creativity on behalf of online communities everywhere.
Complete Story >>
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Today's Recruiting News Headlines
View HR/employment
news
headlines or our Recruiting
Newswire.
Please send us with your
press releases, news items, personnel changes, etc. Click
here for submission instructions.
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Featured Recruiting
Jobs
This section highlights
several recruiting related positions recently posted on
Recruiting Jobs. To view all jobs or to register
for a career agent
click here.
Looking to hire
recruiting professionals? Post a 60 day job
posting ad on RecruitingJobs.com for $225 and be
featured in Recruiting News.
Register
to post >>
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Weekly Article
New
Perspectives for HR:
7 Insightful Books on Marketing and Communications
By
Davis Advertising
1. "Living the Brand"
by Nicholas Ind
Instead of the traditional focus on advertising and
marketing, Nicholas Ind approaches branding from a human
resource perspective. Ind identifies an organization's
workforce as a powerful branding asset. Ind's view of
branding is particularly compelling for organizations
(e.g., healthcare and higher education) whose customers
and employees live and work in the same community (real
or virtual). In this book, Ind identifies the steps an
organization can take to convert employees into brand
advocates.
 2.
"The 22 Immutable Laws of Marketing"
by Al Ries & Jack Trout
Without a doubt, this will be the easiest - and most
fun - book on marketing you will ever read. Pay
particular attention to Ries & Trout's Law of Category:
"If you can't be first in a category, create a category
you can be first in."
The Law of Category is particularly pertinent to
organizations that are struggling to differentiate
themselves from competitors. This law provides clear
guidance to organizations that cannot lay claim to being
the world's biggest or the world's best.
3. "The Fall of Advertising and the
Rise of PR"
by Al & Laura Ries
In Aesop's tale "The North Wind and the Sun," we are
told of a competition between these primal forces of
nature to see who is the stronger. The wind attempts to
remove the traveler's cloak by blowing with all its
might. But, the traveler tightens his grip. In contrast
to the wind, the sun gently warms the traveler, who
willingly removes his cloak and tunic.
What's wrong with advertising? According to Al &
Laura Ries, advertising (the wind) is too often created
to be artistic instead of persuasive. In addition, the
authors contend that advertisements often lack
credibility. The solution lies in the effective use of
public relations (the sun). Of particular note are the
chapters covering "The Power of a Third Party" and
"Establishing Your Credentials." In the authors' view,
rather than taking off in a unique direction,
advertising should be used to reinforce and reaffirm
your organization's public relations initiatives.
4. "The Tipping Point: How Little
Things Can Make a Big Difference"
by Malcolm Gladwell
What does "The Midnight Ride of Paul Revere" have to
do with your Employer Referral Program? Well, according
to Malcolm Gladwell, Paul Revere is an example of a
connector - someone who has an extensive social network.
When Paul Revere made his historic ride through the New
England countryside, virtually everyone he encountered
knew him. His warning had a lot of credibility.
In "The Tipping Point," Malcolm Gladwell discusses
the disproportionate impact a few well-connected people
(The Law of the Few) can have on your message. If you
think about your organization's ERP, you will probably
find that the 80-20 rule (Pareto's Principle) applies.
80% of your employee referrals are made by 20% of your
employees. Could these 20% be your connectors?
5. "High Impact Consulting"
by Robert H. Schaffer
Most professionals are fairly competent in
understanding and managing business processes. However,
most of us have a more difficult time managing projects.
In "High Impact Consulting," Shaffer advises us that
instead of attempting "one big solution," we should
divide projects into smaller increments that will
generate quick results and build momentum. He stresses
matching project scope to what the client is ready to do
(client readiness) and defining the project in terms of
results you are attempting to achieve. Shaffer's advice
is particularly apt for advertising and HR communication
projects.
6. "Living on the Fault Line"
by Geoffrey Moore
Moore's message is that organizations that are
managed to maximize shareholder value (also discussed in
this book) should focus on core. In Moore's view, "core"
employees are those whose "differentiated performance"
will lead to an increase in shareholder value. Those
individuals whose "differentiated performance" will not
increase stock value are considered "context." In the
movie The Terminator, Arnold Schwarzenegger is
considered core; the assistant sound editor is context.
Given limited resources, human resource professionals
should consider employing Moore's "Core versus Context"
as a framework for allocating time/money to their
employer branding initiatives.
7. "Don't Make Me Think: A Common
Sense Approach to Web Usability"
by Steve Krug
From Web postings to Web sites and everywhere in
between, the Internet has become the primary meeting
place of candidates and prospective employers. In this
humorous, easy-to-understand, 208-page book, Steve Krug
explains how to make Web interactions user-friendly.
Think about the prospective candidates who are
viewing your job postings on your company Web site or
job board. According to Krug, "We don't read pages-we
scan them" and "Most of the time we don't choose the
best option-we choose the first reasonable option."
"Don't Make Me Think" will change they way you think
about the Web.
About the Author
Davis Advertising is a full service recruitment
advertising agency. More information at
www.davisadv.com.
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Employment and Economy Stats
- New
|
Current Stats
CPI:
-0.1%
in July 2004
Unemployment Rate:
5.5% in July 2004
Payroll Employment:
+33,000(p) in July 2004
Average Hourly Earnings:
+$0.05(p) in July 2004
PPI:
0.1%(p)
in July 2004
ECI:
+0.9% in 2nd Qtr of 2004
Productivity:
+2.9% in 2nd Qtr of 2004
U.S. Import Price Index:
0.2% in July 2004
Source:
BLS.gov |
Trends Unemployment Rate
5.5% July 2004
5.6% Jun 2004
5.6% May 2004
5.6% Apr 2004
5.7% Mar 2004
5.6% Feb 2004
5.6% Jan 2004
Employment Cost Index
+.9% 2nd Qtr of 2004
+1.1% 1st Qtr of 2004
+0.7% 4th Qtr/2003
Change in Payroll Employment
+32,000 July 2004
+112,000 June 2004
+235,000 May 2004
+324,000 Apr 2004
+353,000 Mar 2004
+83,000 Feb 2004
+159,000 Jan 2004
Source:
BLS.gov |
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Special Trials And Discounts
Below is a partial list of trials and discounts that companies
have extended to our readers.
Click here for full list. If your company is interested in
offering a promotion/discount, please contact
us.
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Marketing / Sales :
MarketingJobs.com
Military Transitioning :
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Recruiting Polls and Trends
Unemployment Insurance Weekly Claims Report
In the week ending Aug. 7, the advance figure for
seasonally adjusted initial claims was 333,000, a
decrease of 4,000 from the previous week's revised
figure of 337,000. The 4-week moving average was
339,250, a decrease of 4,250 from the previous week's
unrevised average of 343,500.
Complete Report >>
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Layoffs and Downsizing
Report
Recruiters Network has added
a layoff and downsizing report section to its
newsletter. This section can be a great leads source for
candidates.
More information on how to use this section here.
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Recruiting Essential Bookmarks
Employment Forms
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Other Useful Links
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Upcoming Seminars &
Conferences
Sept 13-15 - ER Expo
2004 Fall Conference & Exposition
Sept 14-16 -
Workforce Excellence Summit
Sept 20-23 -
NAPEO Professional
Employer & Marketplace
Sept 28-29 -
The 7th Annual Recruiting & Staffing Summit
Sept 28-29 -
HR Measurement Summit
Complete calendar for upcoming
conferences and
seminars.
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Site Of The Week
Recruiting Wizard - Free 30 Day Demo!
Powerful, easy-to-use, affordable applicant and job
tracking software for Recruiters and HR. Download a free
trial and see how the Recruiting Wizard can help you.
Visit this link to see how this
applicant tracking program can improve your bottom
line.
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Final Note - On The
Lighter Side
The ten ifs of employment
1. If it rings, put it on
hold.
2. If it clunks, call the repairman.
3. If it whistles, ignore it.
4. If it's a friend, stop work and chat.
5. If it's the boss, look busy.
6. If it talks, take notes.
7. If it's handwritten, type it.
8. if it's typed, copy it.
9. If it's copied, file it.
10. If it's Friday, forget it!
*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-* All rights reserved.
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