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IN THIS ISSUE
Newsletter Sponsors
A Note from the Editor
Today's Recruiting News Headlines
Featured Recruiting Jobs
Weekly
Article:
8 Ways to Improve Your Open House
Special Trials and Discounts
Recruiting
Polls and Trends
Layoffs and Downsizing
Report
Recruiting Essential Bookmarks
Upcoming Conferences
Site Of The Week:
Go2PharmSales
Final Note - On The Lighter Side
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Newsletter Sponsors
1.
RecruitingJobs.com -
Save 25% on first posting.
Looking to hire
recruiting professionals? Post a 60 day job
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A Note From The Editor
Fed Plays Down Jobs Data
Fed Chairman Alan Greenspan
told bankers in Berlin he was not surprised by the
meager rise in December payrolls because productivity
growth had been so strong.
View full story >>
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Today's Recruiting News Headlines
View HR/employment
news
headlines or our Recruiting
Newswire.
Please send us with your
press releases, news items, personnel changes, etc. Click
here for submission instructions.
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Featured Recruiting
Jobs
This section highlights
several recruiting related positions recently posted on
Recruiting Jobs. To view all jobs or to register
for a career agent
click here.
Looking to hire
recruiting professionals? Post a 60 day job
posting ad on RecruitingJobs.com for $225 and be
featured in Recruiting News.
Register
to post >>
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Weekly Article
8 Ways to Improve Your Open
House:
Get More Response for Your Dollar!
By Davis Advertising
1.
Maximize your time
Sure,
you want to make your event as easy as possible to
attend. But longer hours usually result in wasted time
for your company representatives - not increased
attendance. Early morning or late night hours seem like
they would be the most productive, since attendees will
not have to miss work. Apparently that's not an issue.
Keep the hours fairly short. And remember, after 7pm
people just want to be at home.
 2.
Make it fun
Turn
your open house into an event by dangling a carrot in
front of the prospects. More accurately, dangle
refreshments, food, giveaways, and/or door prizes.
Develop a theme and have giveaways and decorations that
tie into the theme. A beach party in the winter. A
fajita party around Cinco de Mayo. This makes attending
your function more intriguing.
3.
Hedge your bets
Have
you ever thought about having an off-site job fair, but
want to make certain that the attendance will be there
before you pay for the hotel room(s) or even travel
expenses? For a local event, you could advertise an
"invitational open house." You ask prospects to respond
and set up appointments based upon their qualifications.
If the response isn't there, you can still cancel or
downsize the event. Or, in the case of out-of-town
recruiting, say that you will be in the local area "in
the near future." Again, if response is low, you have an
opportunity to change your plan.
4.
Use a broad media mix
Maximizing your attendance is critical. So, you need to
attract those who are actively looking for a job, as
well as those who are not aggressively looking for a new
position. The latter group - which is larger in number
than the active job seekers - would be more likely to
come to an open house rather than send a resume that
might get lost in the shuffle. So you will need both
traditional media, where the job seeker comes to the
message (like newspapers and Web postings), and
intrusive, where the message comes to the passive job
seeker (like radio or direct mail).
5.
Turn your employees into recruiters
You
probably already have an employee referral program. If
so, send out reminders to your employees that the open
house is an opportunity for them to earn the ERP reward.
You could even consider increasing the reward
exclusively for those referrals hired at the event. Or
go one step further. Print up small cards with open
house information for your employees to distribute to
referral candidates.
6.
Extend your print exposure
If
you've prepared your open house in advance, you should
consider adding a short section in appropriate ads prior
to the actual event media schedule. Ask the readers to
look for more details in the future. Or have them call a
special number for more information. Or - even better -
have a Web address exclusive to your employment efforts
the reader can access with complete details. For more
information about this, check out our past article.
Click here.
7.
Invite prior applicants
You
have a valuable resource in the resumes stored within
your department walls. If they are captured in a resume
database, that's even better. In either case, you should
consider sending open house invitations to those who
would qualify for the positions in your search. It could
be direct mail or a colorful e-card, if e-mail addresses
are available.
8.
Follow-up to the event
Even
if a candidate is not ideal for the jobs currently
available, they may be valuable to you in the future.
This is a matter of course for most Human Resources
departments, but make certain you have a follow-up
communication. You might even consider having a "thank
you for attending" e-card that will be easy to
distribute and will grab the attention of the recipient.
About the Author
Davis Advertising is a
full service recruitment advertising agency.
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Special Trials And Discounts
Below is a partial list of trials and discounts that companies
have extended to our readers.
Click here for full list. If your company is interested in
offering a promotion/discount, please contact
us.
1.
Lou Adler's Zero-Based Hiring Workshops
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Take a sneak preview of his new Zero-Based Hiring hiring
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2.
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If you use corporate
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They have directories for many industries, like
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4.
Job Posting Discounts - Save on Job Postings
Recruiters Network has
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sites offering discounts and promotions.
5.
RecruitingJobs.com -
Save 25% on first posting.
Looking to hire
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posting ad on RecruitingJobs.com for $225. (Save $25% off
first posting...mention discount when registering)
Register
to post >>
6.
Job.com invites you to take a Free, Personal Guided Tour
Take advantage of
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Recruiting Polls and Trends
Trend
Watch:
A simple
sub-directory (company.com/careers) is the most prevalent format of
memorable Careers site URL in the Fortune 500.
Trend Watch is sponsored
and provided by iLogos,
a division of Recruitsoft.
Click
here for a complete archive.
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Layoffs and Downsizing
Report - NEW
Recruiters Network has added
a layoff and downsizing report section to its
newsletter. This section can be a great leads source for
candidates.
More information on how to use this section here.
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Recruiting Essential Bookmarks
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Upcoming Seminars &
Conferences
ERExpo 2004 West
March 14-16, 2004
San Diego, CA
ER Expo 2004 West in San
Diego will explore a broad range of hiring and workforce
management issues, including employer branding, metrics,
diversity, technology, and customer service. Breakout
sessions will deliver even deeper into select issues
like healthcare recruiting and volume hiring.
More info >>
Click here for schedules for upcoming conferences and
seminars.
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Site Of The Week
Go2PharmSales (Pharmaceutical - United States)
How would you like to post
10 pharmaceutical sales job postings free? What could be
better? Would an automatic search list for each posting
of all those in the database that match your opening be
better? Ten free pharmaceutical sales job postings with
search agent for first-time users. For more information,
please call or email: 727-789-4901;
sales@go2pharmsales.com
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Final Note - On The
Lighter Side
"Smoking kills. If you're
killed, you've lost a very important part of your life."
Brooke Shields, during an interview to become
spokesperson for a federal anti-smoking campaign
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