Recruiters Network


Sept 3, 2003  

VOLUME 5 ISSUE 27

  
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RECRUITING NEWS

To read the newsletter online - visit www.recruitingnews.com.

Recruiting News is a free electronic newsletter published by Recruiters Network. Recruiters Network is the Association for Internet Recruiting. It is a free organization for HR Professionals and Recruiters.

In addition to our newsletter, we offer a free resource center to enhance recruiting success. Visit us at www.recruitersnetwork.com

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IN THIS ISSUE
Newsletter Sponsors
A Note from the Editor
Today's Recruiting News Headlines
Featured Recruiting Jobs
Special Trials and Discounts For Members
Polls and Trends
Weekly Article:
A Telescopic View of On-Line Recruitment
Layoffs and Downsizing Report - NEW
Recruiting Bookmarks
Upcoming Conferences
Site Of The Week - StaffingU
Final Note - On The Lighter Side

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Newsletter Sponsors

1. Careerbuilder.com

Access the most qualified and diverse candidate audience with Careerbuilder.com
Careerbuilder.com is committed to offering staffing firms the most qualified and diverse audience of candidates both online and in print. Our service is unmatched in scope with over 150 local market partners and over 100 industry specific partners. A Staffing Sales expert can customize a plan that is right for your business. Call 877-FILL-A-JOB today or visit www.careerbuilder.com.

2. StaffingU - Recruiting Training Discounts
Take part in the most convenient live training at a reduced price!

StaffingU will help you achieve a great level of success and satisfaction in your recruiting career.

Special discounts are now available exclusively for corporate recruiters until September 19th.

For more details, click here.

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A Note From The Editor

Looking for some recruiting motivation.

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Today's Recruiting News Headlines
View HR/employment news headlines or our Recruiting Newswire.

Please send us with your press releases, news items, personnel changes, etc. Click here for submission instructions.

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Featured Recruiting Jobs

This section highlights several recruiting related positions recently posted on Recruiting Jobs. To view all jobs or to register for a career agent click here.

Looking to hire recruiting professionals?  Post a 60 day job posting ad on RecruitingJobs.com for $75. (Save $25% off first posting...mention discount when registering) Register to post >>

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Special Trials And Discounts For Members

Below is a list of trials and discounts that companies have extended to our members. If you are interested in offering a promotion/discount to our members, please contact us.

1. Human Resources Executive - Free trade publication.

Written primarily for vice presidents and directors of human resources, the magazine provides these key decision-makers with news, profiles of HR visionaries and success stories of human resource innovators. Stories cover all areas of human resource management, including personnel, benefits, training and development, HR information systems, relocation, retirement planning, workplace security, and healthcare. Get your free subscription >>

2. Internal Corporate Phone Directories - 10% off

If you use corporate phone directories to find suitable candidates, this unique service may be of interest. Corporate Contacts has directories of many companies which list name, direct phone number, title and often email addresses. They have directories for many industries, like pharmaceutical, Big 5 CPA/Consulting, etc. Mention Recruiters Network to receive a 10% discount. Contact Stan @ (301) 587-1819. These directories are a great way to recruit from companies in your industry.

3. Recruiters Alliance - Split Network for 3rd Party Recruiters

Need more job orders? Join Recruiters Alliance's split network to network and do splits with other agency recruiters. Join for only $50, no other fees! Visit www.recruitersalliance.com.

4. NicheBoards.com - Gateway to a Million Quality Targeted Candidates

Call Center : CallCenterJobs.com
College Students / Graduates : CampusCareerCenter.com
Finance / Accounting : jobsinthemoney.com
Health / Science : Jobscience.com
Hispanic / Bilingual : LatPro.com
Human Resources : Jobs4HR.com
IT Professionals : Computerwork.com
Logistics / Transportation : JobsInLogistics.com
Marketing / Sales : MarketingJobs.com
Military Transitioning : DestinyGroup.com
Retail Management / Hourly : AllRetailJobs.com

5. Career Sites Discounts

Recruiters Network has developed an extensive career site directory and many have offered our members special discounts. Click sites offering discounts and promotions.

6. Recruiting Jobs.com - $75 Single posting

Looking to hire recruiting professionals?  Post a 60 day job posting ad on RecruitingJobs.com for $75. (Save $25% off first posting...mention discount when registering) Register to post >>

7. Job.com

Job.com invites you to take a Free, Personal Guided
Take advantage of over 2 million unique visitors per
month, 70% of which have never been to Monster, HotJobs,
or CareerBuilder.

The Job.com user interface is Powerful, Intuitive, and
Easy-To-Use.
You can take our Free Virtual Tour here >>

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Polls and Trends

Trendwatch: The majority of corporate privacy policies are generic, while six percent specifically address recruiting.

Trend Watch is sponsored and provided by iLogos, a division of Recruitsoft. Click here for a complete archive.

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Weekly Article
A Telescopic View of On-Line Recruitment
By Mark Anderson

In many ways, it seems as though we have always had the Internet. Even for most of those who swore they would never get caught up in it, the memories of going to the study to grab an encyclopedia for a quick research question are distant. Everywhere you look and every thing you see is highlighting some sort of Website address. Virtually every aspect of life is being driven to one Internet destination or another. Whether you are ordering food, looking for a good book, banking, or buying insurance, everything can be done from the comfort of home via the World Wide Web. It is certainly no secret that people have been and are continuing to flock to the Internet by the droves. According to Pew Internet, 70% of the U.S. population is now on line, 50% of which have high-speed Internet access.

What does this mean to on-line recruitment? It means that you can get your job advertisement recruitment message in front of qualified potential candidates faster and easier than ever before. There are various ways of accomplishing this objective.

The first and most obvious way to use the Internet as a recruitment vehicle, is to make sure that you have an effective job board strategy in place. Job Boards such as Monster, HotJobs, and CareerBuilder along with niche and local sites are still and will continue to be the primary on line recruitment vehicle for most positions. With focus and singularity of purpose, job boards provide the most inexpensive method of getting your jobs in front of “job seekers”.

Before leaping out of the box to launch an assault on the passive candidates, it is important that an effective job board strategy first be employed. However, while job boards are the best vehicle for reaching “job seekers”, they are not going to help reach those ideal qualified people who are the perfect candidates, but are gainfully and happily employed. Loyal, hardworking, effective people often have great job security and don’t have the time or the desire to browse job boards.

Attracting these types of people is where it takes the same creativity and targeted profiling that have been used by corporate giants in America for years in marketing their products or services to potential customers. There are various methods for utilizing the Internet to reach potential candidates: targeted email campaigns, buttons, banners, tiles, skyscrapers, “pop-unders”, etc., and those are just the basics. A great thing about the Internet, is that as it has developed and grown in functionality and popularity, so has the sophistication of the tracking and profiling capabilities used by the various Websites. What this allows for, is getting your message in front of only the candidates you are wanting to target.

There are various techniques for establishing exactly what that profile is, but a few have proven to be more effective than others. One of the best of these techniques, is through the construction of profiles based on the most successful individuals within your organization. This is far from a new concept, but exactly what type of profile you are building is very important. For the targeted reach that the Internet can provide, it is important that you talk extensively to your “A players” as to how they use the Internet. Are they all utilizing on-line banking services? Do they all regularly visit Weather.com? Are they playing games on-line? Do they check their stocks on a particular site? Do they tune in daily to Dilbert.com for the cartoon of the day? You might be surprised.

By determining where and when your top performers are spending their “on-line” time, along with how often they frequent these destinations, you can start crafting your strategy for reaching out to individuals who share this profile.

The Internet is not a fad. It is here and it is here to stay. The challenge is in how you harness the full capabilities of the web to get your message in front of your target audience, in this case, potential employment candidates. While print is still a viable marketing outlet in some cases, it is quickly becoming to advertising what the Encyclopedia has become to research. As the markets rebound and hiring growth returns to normal levels, it will become increasingly important to have a strategy in place to reach out to both active “job seekers” and passive ideal candidates. The good news is that thanks to the reach made possible by the Internet, you can now get your job advertisement recruitment message in front of qualified potential candidates faster and easier than ever before.

About the Author

Mark Anderson is part of TruStar Solutions’ Executive Team as the Director of Business Solutions. Mark spearheads all of TruStar Solutions’ sales efforts and is responsible for leading the consultative sales force in growing business. He does this by developing innovative training for the National Account Executives, lending support to corporate product marketing efforts, initiating customer relationship management programs, and analyzing market segments to set sales quotas and provide accurate forecasting figures on quarterly reports.

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Layoffs and Downsizing Report - NEW

Recruiters Network has added a layoff and downsizing report section to its newsletter. This section can be a great leads source for candidates. More information on how to use this section here.

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Recruiting Bookmarks

With the recent email virus outbreaks, here are some useful links.

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Upcoming Seminars & Conferences

Click here for schedules for upcoming conferences and seminars.

Kennedy Information's Recruiting 2003 Conference and Expo
Tactics for Today, Strategies for Tomorrow
November 20-21, 2003
Jacob K. Javits Center, New York City

Tactics for Today -- Strategies for Tomorrow

Learn from and interact with recruiters from some of America's global business leaders.
Mention Recruiters Network when registering for early bird discounts.

View all upcoming conferences ->>

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Site Of The Week

StaffingU - Training Discounts
Take part in the most convenient live training at a reduced price!

StaffingU will help you achieve a great level of success and satisfaction in your recruiting career.

Special discounts are now available exclusively for corporate recruiters until September 19th.

For more details, click here.

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Final Note - On The Lighter Side

Happy Belated Labor Day.

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