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IN THIS ISSUE
Newsletter Sponsors
A Note from the Editor
Today's Recruiting News Headlines
Featured Recruiting Jobs
Weekly
Article:
8 Hints
on Writing Effective Internet Postings!
Special Trials and Discounts
Recruiting
Polls and Trends
Layoffs and Downsizing
Report
Recruiting Essential Bookmarks
Upcoming Conferences
Site Of The Week:
SemCo Enterprises, Inc.
Final Note - On The Lighter Side
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Newsletter Sponsors
1.
Recruiters Alliance - Split
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A Note From The Editor
A few reports stating jobs growth is still on
horizon.
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Today's Recruiting News Headlines
View HR/employment
news
headlines or our Recruiting
Newswire.
Please send us with your
press releases, news items, personnel changes, etc. Click
here for submission instructions.
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Featured Recruiting
Jobs
This section highlights
several recruiting related positions recently posted on
Recruiting Jobs. To view all jobs or to register
for a career agent
click here.
Looking to hire
recruiting professionals? Post a 60 day job
posting ad on RecruitingJobs.com for $75. (Save $25% off
first posting...mention discount when registering)
Register
to post >>
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Weekly Article
8
Hints on Writing Effective Internet Postings!
By Davis Advertising
1. Use your Employee Value Proposition
Before you delve into the position that is being
advertised, you must first determine the Employee Value
Proposition (EVP). A well-written EVP offers a
compelling answer to the question, "Why would good
talent want to work for our company rather than for the
competition?" This must be created and constantly
refined within your organization, because this is the
information that typically brings the reader from the
level of "awareness" to "interest" or even "action."
 2.
Keep it organized
This is the MTV age. People scan rather than read. Add
to that the fact that computer screens are read 25%
slower than printed materials. It's a challenge to get
your point across in a posting. So you have to organize
people's thoughts through carefully arranging your copy.
Don't mix requirements when describing the job itself.
Most of all, don't make the copy look overwhelming. Use
bullets, subheads and different type (like bold and
italic type where permissible) for clarity. Start off
with something compelling...like your Employee Value
Proposition. That's the hook to get them to read more.
Then, talk about the position. Finally, you can mention
requirements followed by response information.
3. Give useful information
People are on the Internet to get information. They're
not interested in fluff. So be descriptive and
informative. For example, many postings start off with
something like this: "We're a high-growth leader,
looking for an ambitious, goal-oriented professional
with the drive to make a difference." A lot of time was
spent filling the sentence with meaningless adjectives
rather than information that is meaningful to the
candidate's decision making.
4. Be benefits-oriented
Speaking of useful information (see #3), to attract the
highest number of potential candidates you need to write
benefits-oriented copy. This is not necessarily the
benefits package, although you could include some of the
more persuasive benefits. But you need to pique the
reader's interest with "what's in it for them." If
you've already formally or informally written your
Employee Value Proposition, you've got something to sell
to candidates. But, since the advantages of joining your
company may be different from one job discipline to
another, you should think beyond the EVP and include
those benefits that directly target your audience.
5. Make it personal
Here's another tip that will result in enhancing your
posting's readership. Make the tone of your copy
conversational. So many postings read like job
descriptions...because they are! The magic of technology
saves time, but it doesn't give you a results-oriented
posting. Cut out the stiff language like "the candidate
will" and other non-attractive phrases. Make it seem
like you're talking directly to the reader by using
pronouns like "you." That not only sounds like you're
talking to the reader, but it is also easier to read and
lets the candidate mentally put themselves into the
position.
6. Be action-oriented
Accelerate. Accomplish. Achieve. These are action verbs
and help to drive people from "interest" to "action" as
they read your posting. How many times do you see
postings with flat verbs like "this is a great
opportunity" when they could be creating action with a
phrase such as "seize this opportunity."
7. Be concise
A few years ago, conventional wisdom taught us that copy
on a Web posting can be infinite. Companies went wild
with the copy space that the Internet offers over print,
forgetting that people just don't read. Now we feel that
although additional copy may not cost any more on the
Internet, the real cost of excessive copy is driving
away readers. So edit. Freely. But avoid abbreviations.
There's no sense in using them on the Web. Abbreviations
just make your posting more difficult to read.
8. Use descriptive titles
We find companies get hung up on using their internal
job titles for postings. Problem is, there are some job
titles that just do not resonate with readers. For
example, don't use "Account Coordinator" when what
you're really looking for is a "Customer Service
Representative." Using a title that is less generally
accepted can limit your readership. For those sites with
a search results page (like Monster), it's a great idea
to put additional pertinent information in the title -
things that will give you an edge over the competition.
Include information about the position (like a shift or
required skill) or about the company's advantages as an
employer (like a commission or bonus). Finally, don't
use company jargon in the title. That includes insider
language only known to your current employees or
position levels. Administrative Assistant II means
nothing to the reader. Administrative Assistant is
sufficient.
About the Author
Davis Advertising is a
full service recruitment advertising agency. More
information at
www.davisadv.com.
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Special Trials And Discounts
Below is a list of trials and discounts that companies
have extended to our readers. If your company is interested in
offering a promotion/discount, please contact
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Recruiters Network has
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6.
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Looking to hire
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Recruiting Polls and Trends
Trend
Watch:
Just over half of Fortune 500 companies offer a separate
student or entry-level recruiting section within the
Careers website.
Trend Watch is sponsored
and provided by iLogos,
a division of Recruitsoft.
Click
here for a complete archive.
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Layoffs and Downsizing
Report - NEW
Recruiters Network has added
a layoff and downsizing report section to its
newsletter. This section can be a great leads source for
candidates.
More information on how to use this section here.
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Recruiting Essential Bookmarks
Recruiting Tips and
Articles
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Upcoming Seminars &
Conferences
Click here for schedules for upcoming conferences and
seminars.
StaffingU - Recruiting Training Discounts
Take part in the most convenient live training at a
reduced price!
StaffingU will help you achieve a great level of success
and satisfaction in your recruiting career.
Special discounts are now available exclusively for
corporate recruiters until September 19th.
For more details,
click here.
View
all upcoming conferences
->>
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Of The Week -
SemCo Enterprises, Inc.
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Discounts available when you mention Recruiters
Network.
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Final Note - On The
Lighter Side
While in Dublin, Ireland
last week I saw a sign that said Pre-Christmas/Holiday
Sale. For those following along at home there are 90
more shopping days until Christmas.
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