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IN THIS ISSUE
Newsletter Sponsors
A Note from the Editor
Today's Recruiting News Headlines
Featured Recruiting Jobs
Special Trials and Discounts For Members
Polls and Trends
Weekly
Tip:
Selecting a
Creative Recruitment Advertising Agency
Recruiting Bookmarks
Upcoming Conferences
Site Of The Week -
Hodes iQ
Final Note - On The Lighter Side
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Newsletter Sponsors
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A Note From The Editor
Recently, Reuters News
Service ran a story on the big three career sites and
niche sites.
Niche sites become more
important
Monster, HotJobs and
CareerBuilder are the top three career destinations on
the Web. Their brands, business models and overwhelming
success among job seekers and employers have helped make
online recruiting one of the most stable businesses on
the Web. But, these sites house databases of hundreds of
thousands of job posts and candidate resumes, which can
make searching through them an arduous task, especially
if you know what you're looking for and you're not
easily finding it.
Enter the niche site. Because of the rapid growth and
expansion of the big three, smaller, narrowly focused
job sites are enjoying some of the frustration-fed
fallout. A growing number of employers, recruiters and
job seekers are heading to niche job sites that cater to
a specific industry, geographical region, career level
or field of interest. Every niche, it seems, has its own
job site, and in many cases, a whole lot more than one.
There are career-specific sites for everyone from
journalists, to game developers, to brick masons. The
rise of the niche is not going unnoticed by the Big
Three and other larger job sites; many are trying to tap
into smaller segments of the job market with their own
niche-style services.
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Today's Recruiting News Headlines
View HR/employment
news
headlines or our Recruiting
Newswire.
Please send us with your
press releases, news items, personnel changes, etc. Click
here for submission instructions.
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Featured Recruiting
Jobs
This section highlights
several recruiting related positions recently posted on JobsinRecruiting.com. To view all jobs or to register
a
career agent visit www.jobsinrecruiting.com.
Looking to recruit
recruiting professionals? Post your jobs on JobsinRecruiting.com.
Post unlimited HR and Recruiting jobs for 6 months, only
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Special Trials And Discounts For Members
Below is a list of trials and discounts that companies
have extended to our members. If you are interested in
offering a promotion/discount to our members, please contact
us.
1.
Recruiters Alliance - Split
Network for 3rd Party Recruiters
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4. JobsinRecruiting.com
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5.
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Recommended
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- Gateway to a Million Quality Targeted Candidates
Call Center : CallCenterJobs.com
College Students / Graduates : CampusCareerCenter.com
Finance / Accounting : jobsinthemoney.com
Health / Science : Jobscience.com
Hispanic / Bilingual : LatPro.com
Human Resources : Jobs4HR.com
IT Professionals : Computerwork.com
Logistics / Transportation : JobsInLogistics.com
Marketing / Sales : MarketingJobs.com
Military Transitioning : DestinyGroup.com
Retail Management / Hourly : AllRetailJobs.com
6. Career
Sites Discounts
Recruiters Network has
developed an extensive career site directory and many
have offered our members special discounts. Click
sites offering discounts and promotions.
7. HotResumes.com
- Search 100,000's of resumes for only $199 a year. Click
here to test drive the demo search.
________________________
Polls and Trends
Take this month's poll located
on our home page.
Trend Watch is sponsored
and provided by iLogos,
a division of Recruitsoft.
Click
here for a complete archive.
________________________
Selecting a Creative Recruitment Advertising Agency
By Patrick Goodness
My wife and I recently began an exhaustive search for
a new car. I think we’re both hesitant to even consider
trading in our sporty little 2-door, because deep down
we know it is the last relic of our former life…before
our world was changed by the arrival of our baby boy.
During the first few blissful months, when Harrison
“Harry” would sleep for the entire 3 ½ hour trip to our
central Wisconsin weekend home, we found that our little
sports car was more than adequate to handle the rigors
of parenthood. However, as we fast forward to several
months later, our increasingly mobile little guy is less
content to sit alone in the back seat while his Mommy
and Daddy sit out of view in the front. And so now we
find ourselves scouring the car lots for the perfect SUV
that will meet the challenges of parenthood that seem to
escalate with each passing month.
Now then…what exactly does this automotive pre-text
have to do with your search for the ideal recruitment
advertising agency? Simple. Choosing a recruitment
advertising agency is a lot like buying a new car. You
ascertain your needs, and then begin your hunt for an
agency that will best meet those needs. In a perfect
world, that would certainly be the case. But today, the
search for a recruitment advertising agency is
unnecessarily fraught with hundreds of other
considerations that distract us from seeing through the
fuzzy haze to the core of an agency’s offerings.
Consider for a moment the myriad service offerings
that many recruitment advertising agencies offer today.
Extranet sites, applicant resume tracking systems,
resume databases, recruitment management systems and a
hundred other “systems” that have become commonplace
offerings by most recruitment advertising agency giants.
Even small agencies have succumbed to the temptation to
offer these pre-packaged service offerings as a way to
boost margins and impress potential clients. What’s
wrong with offering all of these diverse services?
Nothing at all…as long as these acronym worthy services
aren’t a purposeful diversion to shift a potential
client’s attention away from an agency’s competency with
the basics of advertising.
As an owner of a small recruitment advertising agency
with an exceptional creative team, I am consistently
edified to learn that our clients come back to us time
and again for our creative approach to advertising.
While we still faithfully retain our loyal clients that
have come to trust our work, we’ve recently seen a
notable shift in the client-agency dialogue as we
continue to pitch new business. Most potential clients
still “ooh” and “aah” over our ads, but only recently we
find ourselves hearing a new phrase that has caught us
entirely by surprise. It goes something like this. “Of
all the agencies we’ve considered, your creative
development is far and away the best. BUT…we’ve decided
to go with another agency that offers “insert management
service here.”
In follow-up conversations with the client, we
inevitably learn that the client was not impressed with
the creative advertising solutions presented by the
“winning” agency, but was won over by the barrage of
services that promised to revolutionize their
recruitment processes. It has generally been part of my
“pick yourself up” practice to have a good chuckle, and
then move on to greener pastures. But lately, this trend
has grown to epidemic proportions. My chuckle isn’t what
it used to be.
These days, clients are shopping for advertising
agencies in a whole new way. Creativity used to be the
yardstick by which all advertising agencies were
measured. Only the best creative agencies rose to the
top and earned the business. The rest scuttled about for
the crumbs left over by the biggest and the best. Today,
an agency’s creative development is still measured, but
in an industry rife with creative mediocrity, many
“creativity challenged” agencies still get the business
because they have successfully convinced their clients
that creativity matters less than the systems they
peddle.
Allow me to share a story that illustrates this
point. My agency was one of three agencies invited to
pitch a significant regional account. Before our
presentation we learned that this company already had an
applicant resume tracking system in place and a number
of other management software solutions, all of which
satisfied their needs. They were looking for an agency
to impress them with strong creative advertising
concepts. Great! We made our presentation and impressed
them with our creative concepts for their business.
Confident in our capabilities, we walked away with some
assurance that our agency would occupy the top spot. It
was weeks later however when we learned that despite our
first-rate creative concepts, sparkling commendations,
and impeccable service, another agency had been chosen
because they offered a promising applicant resume
tracking system. When I inquired if the client had in
fact been looking for another resume tracking
system…they replied that they had not been looking. At
that point, it became apparent that this company had
lost its way, and had been persuaded to forsake its
primary objective in place of a system it did not need
or even want.
Then it hit me.
If these same people shopped for cars the same way
they shop for a recruitment advertising agency, the car
they eventually choose would never be able to leave the
lot. You see, if an advertising agency isn’t creative,
nothing else matters. It’s like looking at two different
cars. One runs great. The other car doesn’t have an
engine at all, but it has a great 8-speaker stereo. The
savvy shopper would of course purchase the car that runs
well, and add the stereo later. But today, many clients
are so caught up with the sound of the stereo that they
forget to check to see if the car will actually run.
Quite simply, creativity is the engine that drives
the message. Without creative advertising solutions that
get a candidate’s attention, none of the bells and
whistles will ever matter. What good is an applicant
resume tracking system, when there are no resumes to
track? Or an empty resume database? You get the picture.
There is an upside to a downturn in the economy.
While many choose only to see the doom and gloom of a
slow market, this necessary lull encourages us to get
back to basics. It gives us pause to review the
successes of truly great brands, and encourages you to
chart an ambitious course for your company…for a time in
the not too distant future when the creative positioning
of your brand will make the difference between success
and failure.
It’s time for clients to be certain that the bells
and whistles touted by so many recruitment advertising
agencies don’t come at the expense of truly creative
advertising solutions. Just remember that you won’t get
their resumes if you can’t get their attention.
So, if you’re in the market for a new recruitment
advertising agency…make sure you check under the hood to
see the creative engine. And if you too decide that the
bells and whistles are more important than the basics of
sound creative advertising…just turn up the stereo on
your new car and close your eyes.
You may never notice you’re going nowhere.
About the Author
Patrick Goodness is the
President of
The Goodness Company – Recruitment & Diversity
Communications, a full service recruitment & diversity
advertising, design and public relations agency
headquartered in the Chicago suburb of Round Lake Beach,
IL. Goodness founded his namesake agency nearly 10 years
ago, and has landed Fortune 50 accounts that continue to
rely on his vision and insightful direction. Goodness is
also regarded as a national expert on diversity issues,
and consults with companies to implement and improve
corporate diversity programs and advertising campaigns.
Goodness’ articles appear regularly in national business
and trade publications.
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Recruiting Bookmarks
Campus Recruiting
Links
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Upcoming Seminars &
Conferences
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seminars.
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Site
Of The Week -
Hodes iQ
What are you up against?
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management system, to powering all sorts of career
sites, Hodes iQ will make a huge impact on your work.
To see if Hodes iQ’s real recruiting and real answers in
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See what we’ve done for health care clients
http://www.hodesiq.com/solutions/sol_healthcare.htm
Request a demo
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_______________________________
Final Note - On The
Lighter Side
On the eve of war, God bless us all!
_______________________________
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