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In addition to our newsletter, we offer a free resource center to enhance recruiting success. Visit us at
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IN THIS ISSUE
Newsletter Sponsors
A Note from the Editor
Today's Recruiting News Headlines
Featured Recruiting Jobs
Weekly
Article:
Creating
Corporate Value through Employer Branding
Special Trials and Discounts
Recruiting
Polls and Trends
Layoffs and Downsizing
Report
Recruiting Essential Bookmarks
Upcoming Conferences
Site Of The Week:
Lou Adler's Zero-Based Hiring Workshops
Final Note - On The Lighter Side
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Newsletter Sponsors
1.
CareerBuilder.com: Driving Quality Candidates for the
Staffing Industry!
CareerBuilder.com offers staffing firms the most
effective solutions in the industry by providing
exposure wherever quality professionals are located,
ultimately bringing the best to you! In addition to our
130 local partners and 350 other strong online partners,
CareerBuilder.com has recently been chosen to power the
online career channels of AOL and MSN, beginning in
January 2004. These partnerships promise to bring YOU an
additional 6 million candidates monthly!* Let us
customize a program that's right for your company - call
877-FILL-A-JOB today!
*Media Metrix, August 2003
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A Note From The Editor
1. Over last few weeks there
has been some acquisitions/consolidations in the
staffing/employment industry.
2.
New Book - WEDDLE's
WEDDLE’s publisher, Peter Weddle, has penned a new book
that is sure to get people talking. Called
Generalship: HR
Leadership in a Time of War, it’s been
described by one VP/HR as Machiavelli’s
The Prince
and Covey’s The 7
Habits of Highly Effective People all rolled
into one for HR professionals. The book won’t hit
bookstore shelves until January, but you can order an
advance copy right now. The book retails for $19.95,
plus shipping and handling. To order, called WEDDLE’s
at 203.964.1888.
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Today's Recruiting News Headlines
View HR/employment
news
headlines or our Recruiting
Newswire.
Please send us with your
press releases, news items, personnel changes, etc. Click
here for submission instructions.
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Featured Recruiting
Jobs
This section highlights
several recruiting related positions recently posted on
Recruiting Jobs. To view all jobs or to register
for a career agent
click here.
Looking to hire
recruiting professionals? Post a 60 day job
posting ad on RecruitingJobs.com for $225 and be
featured in Recruiting News.
Register
to post >>
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Weekly Article
Creating Corporate Value through Employer Branding
By
Versant
Companies are faced with a myriad of pressures when
assessing corporate value during mergers and
acquisitions. The goal is to make the deal work. The
organization’s financial indicators - economic dimension
- are evaluated and drive decisions regarding the
promise of improvement to shareholder and customer
value. Since the focus is on the immediate financial
response of the company, other important organizational
dimensions of corporate value are often ignored.
Senior executives have recognized for some time that
sustainable competitive advantages are built through the
innovation and the transfer of ideas and not just
through controlling the bottom line. In order to retain
the best and the brightest within an acquired company
you need to carefully evaluate all the key associates
within an organization, not just those sitting across
from you at the table. It is this second organizational
dimension of corporate value – the human dimension –
that is the link to developing a sustainable difference
in building the corporate brand.
 These
two traditional organizational dimensions – economic and
human – have been the driving force behind corporate
growth and value. However, new research indicates that
there is an emerging third organizational dimension that
should be added to the corporate equation for success.
This organizational dimension, more pronounced post
September 11, 2001, is an additional and necessary
valuation to insure future corporate financial growth.
This third organizational dimension – social -
focuses on the workplace community. It brings to the
economic table that element which builds on concepts
like meeting shared needs, building employee loyalty and
experience before the brand. The social dimension is
recognized as a foundation for attracting and retaining
the human resources that create opportunity for the
successful accomplishment of the organization’s
financial dimension.
Hewlett Packard’s SEC filing on the Compaq merger
made the point: "in order to be successful, the combined
company must retain and motivate executives and other
key employees, including those in managerial, technical,
marketing and information technology support
positions...experienced management and technical,
marketing and support personnel in the information
technology industry are in high demand and competition
for their talents is intense."
The filing continues "the combined company also must
continue to motivate employees and keep them focused on
the strategies and goals of the combined company, which
may be particularly difficult due to the potential
distractions of the merger, morale challenges posed by
the separate workforce reductions being
implemented by HP and Compaq, and the additional
workforce reductions of the combined company anticipated
in connection with the merger."
Many companies don’t appreciate the basic
generational and demographic differences that are more
prevalent than ever in the “melting pot” that is today’s
workplace. Nor do they realize the importance of
understanding and leveraging the different attitudes and
values held by their associates in order to capitalize
on the knowledge they hold. Turnover increases and
becomes an obstacle to financial growth. As a result,
companies that experience turnover rates of 50 percent
and higher, often are experiencing an equally shocking
50 percent customer turnover.
Until recently the relationship between a company and
its employees was solely the domain of the human
resource department. However, current research suggests
that the only way a company can truly thrive is if
employees “live” the organization and deliver on the
promise to the marketplace.
As a result, senior management is taking note,
reevaluating the corporate/employee relationship, and
recognizing that marketing and management behavior
contribute to building a positive workplace environment.
Therefore, the relationship between employees and
companies are shared equally among human resources,
marketing and operations.
The key to strengthening the human and social
dimensions of a company is “Employer Branding” – the
practice of combining proven marketing techniques with
cultural change. This process, similar to
consumer-targeted marketing and branding efforts
combined with organizational development, strengthens
that often-intangible asset of an organization that
contributes to recruitment and retention of high
performing employees. Once an Employer Brand is
established, the organization is on the path to becoming
an Employer of Choice with the ability to recruit and
retain top talent – an important competitive advantage
in the marketplace.
The only remaining guarantee of long-term survival
for most organizations will be the ability to deliver a
distinctive promise to the marketplace through the
behavior and commitment of employees. The “art of the
deal” has changed. The new rules demand that human
capital be factored into bottom-line thinking. Simply
put, the end result of focusing on human capital is
greater customer satisfaction. That is to say
“experience before the brand.” And satisfied customers
will keep coming back, insuring financial growth.
Is it important…you decide.
About the Author
Versant is a pioneer in
Employer Branding, the process of applying marketing and
brand management thinking to the employment experience.
Versant’s proprietary process (Employer Brand EVO) and
range of unique product offerings assists clients with
development and implementation of programs that increase
retention of high-performing associates, flow of
qualified candidates and, ultimately, customer
satisfaction and loyalty.
For more information on how Employer Branding can
help your organization attract and keep high-performers
and increase customer satisfaction contact Nancy Woltzen
-Account Group Director of Employer Branding at
414-410-0500 or
nwoltzen@versantsolutions.com.
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Special Trials And Discounts
Below is a partial list of trials and discounts that companies
have extended to our readers.
Click here for full list. If your company is interested in
offering a promotion/discount, please contact
us.
1.
SemCo
Enterprises
What new computer acronym did you hear today? Keeping
up with the constant changes in Information Technology
is part of the job for anyone who works with computer
professionals – technical recruiters, sales people,
administrators, trainers. SemCo Enterprises, Inc., the
acknowledged leader in the field of Information
Technology (IT) training for the non-technical, has
offered training solutions and products to demystify IT
since 1989. Get more info at
www.semcoenterprises.com. Mention Recruiters Network
to receive discounts.
2.
Human Resources Executive
- Free trade publication.
Written primarily for
vice presidents and directors of human resources, the
magazine provides these key decision-makers with news,
profiles of HR visionaries and success stories of human
resource innovators. Stories cover all areas of human
resource management, including personnel, benefits,
training and development, HR information systems,
relocation, retirement planning, workplace security, and
healthcare.
Get
your free subscription >>
3.
Internal
Corporate Phone Directories - 10% off
If you use corporate
phone directories to find suitable candidates, this
unique service may be of interest. Corporate Contacts
has directories of many companies which list name,
direct phone number, title and often email addresses.
They have directories for many industries, like
pharmaceutical, Big 5 CPA/Consulting, etc. Mention
Recruiters Network to receive a 10% discount. Contact
Stan @ (301) 587-1819. These directories are a great way
to recruit from companies in your industry.
4.
Subcontract.com - 60 Day Free Trial
Pre-register for a 2004 Trial of the Subcontract.com
Staffing Exchange
The Wall Street Journal named it a 2003 "Best Of The
Web", now you can
start 2004 off with a 60 Day Trial of the
Subcontract.com Staffing Exchange
5.
Job Posting Discounts - Save on Job Postings
Recruiters Network has
developed an extensive career site directory and many
have offered our members special discounts. Click
sites offering discounts and promotions.
6.
RecruitingJobs.com -
Save 25% on first posting.
Looking to hire
recruiting professionals? Post a 60 day job
posting ad on RecruitingJobs.com for $225. (Save $25% off
first posting...mention discount when registering)
Register
to post >>
7.
Job.com - Free
Tour
Job.com invites you to take
a Free, Personal Guided
Take advantage of
over 2 million unique visitors per
month, 70% of which have never been to Monster, HotJobs,
or CareerBuilder.
The Job.com user interface is Powerful, Intuitive, and
Easy-To-Use.
You can take our Free Virtual Tour
here >>
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Recruiting Polls and Trends
Trend
Watch:
A simple
sub-directory (company.com/careers) is the most prevalent format of
memorable Careers site URL in the Fortune 500.
Trend Watch is sponsored
and provided by iLogos,
a division of Recruitsoft.
Click
here for a complete archive.
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Layoffs and Downsizing
Report - NEW
Recruiters Network has added
a layoff and downsizing report section to its
newsletter. This section can be a great leads source for
candidates.
More information on how to use this section here.
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Recruiting Essential Bookmarks
Diversity Resources
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Upcoming Seminars &
Conferences
February 9, 2004:
AIRS Diversity Summit in
Boston
www.airsdirectory.com
February 11, 2004:
AIRS Diversity Summit in New York
www.airsdirectory.com
February 12, 2004:
AIRS Diversity Summit in Princeton
www.airsdirectory.com
February 18, 2004:
AIRS Diversity Summit in Chicago
www.airsdirectory.com
February 23, 2004:
AIRS Diversity Summit in Los Angeles
www.airsdirectory.com
February 25, 2004:
AIRS Diversity Summit in San Francisco
www.airsdirectory.com
February 27, 2004:
AIRS Diversity Summit in Seattle
www.airsdirectory.com
March 1, 2004:
AIRS Diversity Summit in Dallas
www.airsdirectory.com
Click here for schedules for upcoming conferences and
seminars.
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Site Of The Week
Lou Adler's Zero-Based Hiring Workshops
Zero-Based Hiring Workshops
are coming to a town near you!
In this fascinating workshop, you’ll learn to forever
transform the way you hire great people. If you’re not
hiring top people for every position in today’s hiring
market you’re doing something wrong. With the economic
recovery just around the corner you still have time to
shed old habits and gear-up exciting times ahead.
Take a sneak preview of his new Zero-Based Hiring Workshop >>.
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Final Note - On The
Lighter Side
"Committees have become
so important nowadays that subcommittees have to be
appointed to do the work." ~ Laurence J. Peter
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