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IN THIS ISSUE
Newsletter Sponsors
A Note from the Editor
Today's Recruiting News Headlines
Featured Recruiting Jobs
Weekly
Article:
Your
Employee Referral Programs: Kick it Up a Notch!
Special Trials and Discounts
Recruiting
Polls and Trends
Layoffs and Downsizing
Report
Recruiting Essential Bookmarks
Upcoming Conferences
Site Of The Week:
CareerBuilder.com
Final Note - On The Lighter Side
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Newsletter Sponsors
1.
Recruiters Alliance
- Split Network for 3rd Party Recruiters
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A Note From The Editor
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Today's Recruiting News Headlines
View HR/employment
news
headlines or our Recruiting
Newswire.
Please send us with your
press releases, news items, personnel changes, etc. Click
here for submission instructions.
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Featured Recruiting
Jobs
This section highlights
several recruiting related positions recently posted on
Recruiting Jobs. To view all jobs or to register
for a career agent
click here.
Looking to hire
recruiting professionals? Post a 60 day job
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Weekly Article
Your
Employee Referral Programs: Kick it Up a Notch!
By Davis Advertising
1. Develop a name
It never fails. When we encounter an employee referral
program that has generated minimal results, we find
there has been no ongoing promotion.
We must emphasize that the success of any ERP is due,
in part, to keeping a substantial employee
share-of-mind. Giving your program a name will help to
increase recognition. But, going one step further, you
can increase the value of that name by giving it visual
impact. Make it into a logo. Use the logo on all
communication pieces, giveaways, etc. Companies spend
thousands (even millions) on logo development. And with
good reason. It gives the company identity. That's your
goal, too.
Remember...be creative with the name. Play on your
company name, your industry, or the task at hand for the
referred. For example, "Matchmaker" is a great name for
a bridal shop. It conveys the point of the program in a
term that is meaningful to the industry.
2. Send a home mailer
When was the last time you mailed something to the
employees' homes? Not counting the annual W-2, it's
probably been a while. So, sending a home mailer
promoting your employee referral program will definitely
get noticed. Who wouldn't read something from their
employer?
But there is a side benefit to the home mailer. With
it, you have a chance to double the number of people
involved in searching for talent on your company's
behalf. Why? Because once the information arrives at the
household, you have the opportunity to involve your
employee's spouse or significant other.
3. Add a limited time offer
Sometimes you need to get your employees to respond
quickly to immediate hiring needs. There are different
ways to accomplish this, but one important change you
can make is putting a time limit on referral
submissions.
Adding a time limit will give a sense of urgency in
the employees' minds. You might consider this for the
entire program or, possibly, just for the positions that
need to be filled instantly. In the latter case, you
could add an extra incentive for those who respond by a
designated date.
4. Add some drawings for extra excitement
Both the program promotion plan and the size/type of
reward are important to the success of your ERP. Here is
a great idea for enhancing both - simultaneously.
Set aside certain times of the year for drawings.
Your prizes can range greatly in value. If you're doing
an annual Grand Prize Drawing, make it something
impressive. A cruise, a trip to an island, a car.
Instead, you may choose to hold multiple drawings
throughout the year. The idea here is to get more people
receiving extra rewards. Although the monetary amount
will be lower, look for something special. A DVD player.
A Palm Pilot. Extra cash.
Use the drawing as an event to be promoted throughout
the company. Make certain that it is conducted in a high
traffic area within the company and that it is held at a
time that is convenient for the most people, i.e.,
lunchtime. Don't forget to take pictures and write up an
article about the winner(s) to circulate in your next
company newsletter. The drawing and subsequent articles
are a no-pressure way of reacquainting your employees
with the program.
5. Organize some ERP events
Sometimes to make things memorable, you have to make
them fun. And employee referral programs are no
exception. That's why many companies can radically
increase the awareness of their ERP by organizing
special events.
As we discussed in number 4, drawings can be very
valuable in drawing attention to your program. Both the
event itself and the written promotion afterward are a
sort of soft sell.
But you might also consider a kick-off event. One
client, for example, had a western theme to their ERP
and asked that the cafeteria serve beans, franks, and
other "grub" while displays with brochures were placed
around the room.
6. Re-examine the rewards
The value of your rewards can rise and fall based upon
the importance of filling your open positions relative
to meeting your company's overall business initiatives
and the general recruiting climate in your area.
Sometimes you require immediate action. So increasing
the rewards for a limited period of time might make some
sense.
But, to keep your program productive, you should also
constantly monitor the local hiring landscape. What is
your current cost-per-hire through other recruiting
techniques? That number could be considerably higher
than when you originally instituted the program. In that
case, make an upward adjustment. Put the extra money
created by market demand into your employees' hands. In
addition to increasing the productivity of your program,
it'll go a long way toward employee retention.
7. Use giveaways
Keeping the program name in front of your employees is
crucial. Every time a potential referrer sees the ERP
logo or uses its name, you are gaining greater
share-of-mind.
One way to increase awareness through repetition is
to hand out giveaways with the program's logo emblazoned
on it. You might consider giving something to everyone
who makes a referral - whether the candidate is hired or
not - as a way of saying thanks for participating in the
program.
You will want to choose something low cost that will
more than likely remain around the office. A pen. A mug.
A water bottle. In this way, the program logo will be
sitting on desks as a reminder to other employees.
8. Develop an online application form
The Internet is a great tool for enhancing the
application process. An online application form will
have the following advantages:
- Easier to make referrals (it can be as simple as a
button on your intranet)
- Information delivery is to the proper individual(s)
and can be changed as many times as necessary
- It creates a more permanent record
- You can send automatic responses to the referrer
This is low-cost and not difficult to achieve. The
project can become slightly more complex if you have the
information from the form populate a database. However,
this would only be necessary in a high volume situation.
9. Send out thank you notes
A thank you is always nice. It shows you have received
the information and that you appreciate the effort.
After all, it could mean one less position you have to
worry about filling.
But most of all, a thank you note serves as another
promotion of your program. The referrer sees the name
and logo once again and awareness is increased.
About the Author
Davis Advertising is a
full service recruitment advertising agency. More
information at
www.davisadv.com.
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Recruiting Polls and Trends
Trend
Watch:
Sixty-four percent of Fortune 500 companies provide
information on employee benefits to Careers site
visitors.
Trend Watch is sponsored
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a division of Recruitsoft.
Click
here for a complete archive.
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Layoffs and Downsizing
Report - NEW
Recruiters Network has added
a layoff and downsizing report section to its
newsletter. This section can be a great leads source for
candidates.
More information on how to use this section here.
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Recruiting Essential Bookmarks
Recruiting Consultants
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Upcoming Seminars &
Conferences
Click here for schedules for upcoming conferences and
seminars.
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Site Of The Week
CareerBuilder.com: Driving Quality Candidates for the
Staffing Industry!
CareerBuilder.com offers
staffing firms the most effective solutions in the
industry by providing exposure wherever quality
professionals are located, ultimately bringing the best
to you! In addition to our 130 local partners and 350
other strong online partners, CareerBuilder.com has
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of AOL and MSN, beginning in January 2004. These
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million candidates monthly!*
Let us customize a program that's right for your company
- call 877-FILL-A-JOB today!
*Media Metrix, August
2003
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Final Note - On The
Lighter Side
Curious or intrigued by bad weather or storms? Check out
www.stormtrack.org.
The site features tons of links, resources, etc.
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