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IN THIS ISSUE
Newsletter Sponsors
A Note from the Editor
Today's Recruiting News Headlines
Featured Recruiting Jobs
Weekly
Article:
Recruiting with a Purpose
Special Trials and Discounts
Recruiting
Polls and Trends
Layoffs and Downsizing
Report
Recruiting Essential Bookmarks
Upcoming Conferences
Site Of The Week:
RetiredBrains.com
Final Note - On The Lighter Side
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Newsletter Sponsors
1.
Recruiters Alliance - Split
Network for 3rd Party Recruiters
Need more job orders?
Join Recruiters Alliance's split network to network and
do splits with other agency recruiters. Join for only
$50 a year, no other fees! Visit
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A Note From The Editor
Many people have asked if we archive our newsletters and
the answer is yes -
www.recruitersnetwork.com/news.
We also have over 300 recruiting related articles
archived at
www.recruitersnetwork.com/articles.
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Today's Recruiting News Headlines
View HR/employment
news
headlines or our Recruiting
Newswire.
Please send us with your
press releases, news items, personnel changes, etc. Click
here for submission instructions.
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Featured Recruiting
Jobs
This section highlights
several recruiting related positions recently posted on
Recruiting Jobs. To view all jobs or to register
for a career agent
click here.
Looking to hire
recruiting professionals? Post a 60 day job
posting ad on RecruitingJobs.com for $75. (Save $25% off
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Weekly Article
Recruiting with a Purpose
By Gary Stauble
What is your purpose for being in this business? If
you are like many recruiters, making money may be one
reason that comes to mind. Making money is a positive
goal that we all have however, if you called up a
potential client and said, "the purpose of this phone
call is for me to make money" you would probably get a
chilly response from that prospect. Making money is a
goal but it should not be your purpose.
Goals Vs purpose:
Confusion between goals and purpose are common but
there are some key distinctions. A goal is something
that has a beginning and an end. It can be quantified
and measured. A purpose on the other hand is an
overriding intention to act in a certain way. It gives
meaning and passion to a companies work and is an ideal
that can never be achieved in a final sense. It provides
clarity as to what the companies mission is to the
owner, employees and to the public and is a guidepost
for decision making. Recruiters often get burned out
when there is not vision for the company- going deal to
deal without an overriding mission can become a drag.
What do people buy?
People buy the feelings that they expect to get from
a product or service. When you buy a bottle of Wine (or
anything for that matter) ask yourself "why" several
times. Your first answer might be "because I enjoy the
taste" and if I asked you, "why is that important?” you
might say, "because I like the region it's from". If I
kept asking you, "Why is that important?" eventually you
would get to the point of saying, "...because it makes
me feel good". It is the same answer whether you are
buying a house, a car or a pet- or recruiting services.
As a sales professional you need to be aware that people
buy the expected feelings that they will get by hiring
you.
Purpose and buying:
If we know that people buy emotionally and that what
they want is to feel good about what they purchase and
about themselves, this gives us a clue as to the purpose
for being in business. "The one minute salesperson"
outlines a purpose that I've adapted here for recruiting
firms:
"My recruiting purpose is to help my clients get what
they want; good feeling about the service they buy from
me and about themselves."
If you called a potential client and said, "My
recruiting purpose is to help my clients get what they
want" as opposed to "My recruiting purpose is to make a
lot of money" you can guess which would attract more
people. Working with a purpose is an intention, an
attitude and a commitment. It's about caring for your
clients- and they can already tell whether you do or
not.
Again, goals are important and making a lot of money
is a good goal to have. Setting goals for production,
profit and activity is an important thing to do.
However, goals without purpose or a client-centered
mission, often leads to distrustful, transaction based
client relationships. This also often leads to lower
production and passionlessness (is that a word?) on the
part of the firm owner and the recruiters working for
him or her.
How having a purpose helps you bill more:
Recruiting with a purpose is not just a good idea for
people who want to add value- it's a practical way to
hit your goals and make more money. Right now
corporations are viewing search firms as a commodity and
distinguishing yourself is harder than ever. Recruiters
who have a mission to help their clients get what they
want and need inspire greater loyalty from their current
clients and are able to stand out from their
competitors. This type of work style also generates
better referrals and higher fees. If the client feels
that all recruiters sound and act basically the same,
what will make you stand out? It will be the comfort
level that your prospect feels with you and their
conviction that you are putting their interests first.
About the Author
Gary Stauble is a
professional coach who specializes in assisting firm
owners and recruiters in making more placements with
fewer struggles. He is the owner of Chaparral Associates
and spends the other half of his time working a
successful retained and contingent desk specializing in
high level search for law firms. Gary offers one
complimentary coaching session to give prospective
clients a test drive. There is more information at:
http://www.myrecruitercoach.com. You can email him at:
gary@myrecruitercoach.com or call: 408-847-5049.
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Recruiting Polls and Trends
Trend
Watch:
There has been a ten percent year-over-year growth in
the best practice of having a link one click from the
corporate homepage to the Careers section.
Trend Watch is sponsored
and provided by iLogos,
a division of Recruitsoft.
Click
here for a complete archive.
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Layoffs and Downsizing
Report - NEW
Recruiters Network has added
a layoff and downsizing report section to its
newsletter. This section can be a great leads source for
candidates.
More information on how to use this section here.
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Recruiting Essential Bookmarks
Split Networks
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Upcoming Seminars &
Conferences
Click here for schedules for upcoming conferences and
seminars.
Recruiting Conference and Expo - New York, Nov 20-21
Tactics for Today --
Strategies for Tomorrow
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Mention Recruiters Network when registering for
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View
all upcoming conferences
->>
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Of The Week -
RetiredBrains.com
Free Postings on
RetiredBrains.com
An AARP study found that
80 percent of baby boomers plan to work at least
part-time after their normal retirement age.
RetiredBrains.com
provides a venue for employers to reach this group of
job seekers.
Recruiters Network members can post unlimited jobs at no
charge by calling
215-675-1800 x 139 and speaking with Chris Billetz.
Simply identify yourself as
a Recruters Network member. You may also contact Chris
at
ChrisB@artemishr.com
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Final Note - On The
Lighter Side
Brighten someone's day with a smile..it is very
contagious. You most likely will get one back.
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