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IN THIS ISSUE
Newsletter Sponsors
A Note from the Editor
Today's Recruiting News Headlines
Featured Recruiting Jobs
Special Trials and Discounts For Members
Polls and Trends
Weekly
Tip:
Designing
for Careers Site Feedback
Recruiting Bookmarks
Upcoming Conferences
Site Of The Week - HotResumes.com
Final Note
________________________
Newsletter Sponsors
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A Note From The Editor
The past 24 hours has yielded
some interesting headlines regarding career sites.
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Today's Recruiting News Headlines
View HR/employment
news
headlines or our Recruiting
Newswire.
Please send us with your
press releases, news items, personnel changes, etc. Click
here for submission instructions.
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Featured Recruiting
Jobs
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7. Career
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Recruiters Network has
developed an extensive career site directory and many
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________________________
Polls and Trends
Take this month's poll located
on our home page.
Trend Watch is sponsored
and provided by iLogos,
a division of Recruitsoft.
Click
here for a complete archive.
________________________
Designing
for Careers Site Feedback
By Alice Snell
Most companies have made
recruitment on the corporate website a core component of
the staffing strategy. iLogos Research has tracked
adoption of a corporate Careers website by the Global
500 (the largest 500 companies in the world, ranked by
revenue) from 29 percent in 1998 to 91 percent in 2002.
Clearly, the practice has entered the mainstream, with
many companies marking the second or third anniversary
of the corporate Careers website. For these companies,
the focus has moved to improving and optimizing the
Careers website, within current resources. My article, Methods
of Careers Site Feedback, demonstrates the central
importance of candidate feedback to Careers site
optimization. This article provides tactical tips for
gathering candidate feedback and putting the insight
gained to best use.
Sampling
How you get candidates to provide feedback or answer
a survey has an impact on the results. Although
unobtrusive, a link on the site to a survey form is
passive by nature, requiring the candidates to
self-select. This may lead to responses with subtle
biases. If your intention is simply to identify issues,
a site link may be sufficient, so long as you bear in
mind that it mostly likely will attract the disgruntled.
If you are trying to come to conclusions about the
state of mind of your candidate population as a whole,
then sampling matters, and randomness is the key.
Sending an email invitation to respond to a user survey
can work well. Since you are asking candidates to
respond to the survey at their convenience, email
sampling likely will not work well for gathering
opinions about the actual website experience. Other
sampling techniques include website pop-ups and other
intercepts, such as those triggered when a candidate
quits the site, or even abandons a job application
before completing it.
Getting Good Results Through Good Design
Good survey design is essential to attain unambiguous
and useful responses. Keep in mind these three
principles when writing questions on a candidate
feedback form:
1. Singularity: make sure each question addresses one
and only one issue. Don’t lump together two issues,
such as in “Were the job description and job
application instructions well written?”
2. Clarity: candidates should read questions only
once to understand and answer them. Avoid complex
sentence structure, double negatives, and technical
jargon. Read questions aloud to see if they read
naturally.
3. Neutrality: never ask questions that bias the
candidate towards a particular answer.
Acting on the Results
To act intelligently upon candidate feedback, it is
important to take into consideration the manner in which
it was gathered, to place the feedback in an overall
perspective. If your sampling clearly encourages those
with complaints to voice them, then an analysis of the
feedback would paint a bleak picture of your Careers
site. However, such complaints would not be
representative of the total population of visitors to
the site.
Of course, explicit reports of obvious errors such as
dead links and server errors ought to be acted upon
immediately. Beyond that, it is important to place
complaints within the context of the overall volume of
traffic on the Careers site. Making changes to satisfy
an apparently vocal minority may alienate the
mainstream. You must assess whether changes to site
navigation, user interface or candidate instructions
will improve usability for some without negatively
impacting usability for others.
Ongoing Careers site Improvement
Optimizing a Careers website is an exercise that
should be carried out to include well-analyzed input
from jobseeker feedback. Candidates are the most
important users of a Careers website, which makes it
critical to know their opinions. With well-designed
feedback methods in place, you can benefit from valuable
candidate insights and learn from users how to optimize
your corporate careers website.
About the Author
Alice Snell (asnell@ilogos.com)
is Vice President of iLogos
Research, which analyzes best practices and
innovative staffing management technologies to provide
intelligence, strategies, financial models and
results-based consulting for large corporations, to
optimize the assignment of human capital assets. As a
leading industry analyst, Ms. Snell has authored
numerous articles and reports on recruiting technology
and staffing management issues including Trends in
Fortune 500 Careers Web Site Recruiting; Best Practices
for European 500 Career Web Site Recruiting; Perception
vs. Reality: Jobseeker Behavior Online; Best Practices
for Fortune 500 Career Web Site Recruiting; and Global
500 Web Site Recruiting Surveys.
________________________
Recruiting Bookmarks
Resume Search Products
________________________
Upcoming Seminars &
Conferences
Click here for schedules for upcoming conferences and
seminars.
ER
Expo 2003 West March
25-27 San Diego,
CA
Save $100 by mentioning ref. code - RCN2003W
View
all upcoming conferences
->>
________________________
Site
Of The Week
HotResumes.com
Search 100,000's of resumes for only $199 a year.
Click
here to test drive the demo search.
________________________
Final Note
Unless you try to do
something beyond what you have already mastered, you
will never grow.
________________________
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