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IN THIS ISSUE
Newsletter Sponsors
A Note from the Editor
Special Trials and Discounts For Members
Today's Recruiting News Headlines
Featured Recruiting Jobs
Polls and Trends
Weekly
Tip:
Employment
Sections: Low Cost/High Exposure
Recruiting Bookmarks
Upcoming Conferences
Site Of The Week - JedaSystems Free Demo!
Final Note
________________________
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A Note From The Editor
Coming To A TV Near You!
A Recruiting/Employment Reality TV Show!
No this is not a
joke! A show called Human Resources is a reality
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Intl. has acquired the international format rights to
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jobless contestants compete for jobs, cash, prizes and
employee benefits. Critics claim the show makes light of
the tragedy of unemployment.
The
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________________________
Special Trials And Discounts For Members
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View a list of career sites who have offered our members
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________________________
Today's Recruiting News Headlines
Today's recruiting and HR headlines can be viewed at www.recruitersnetwork.com/dailynews.htm.
Gannett
Buys Stake in CareerBuilder - Reuters Business
Report
Inktomi
cuts 20 percent of work force - CNET
Dice
Announces New Service to Help Customers with Diversity
Hiring Needs - PR Newswire
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Featured Recruiting
Jobs
This section highlights
several recruiting related positions recently posted on JobsinRecruiting.com. To view all jobs or to register
a
career agent visit www.jobsinrecruiting.com.
1. Senior
Recruiter M
Squared
2. Recruiter
- Bank One
Looking to recruit
recruiting professionals? Post your jobs on JobsinRecruiting.com.
________________________
Polls and Trends
View and participate in this month poll at
http://www.recruitersnetwork.com/poll/index.htm.
Trend Watch is sponsored
and provided by iLogos,
a division of Recruitsoft.
Click
here for a complete archive.
________________________
Employment
Sections: Low Cost/High Exposure
By
Alice Snell
Increasingly,
corporations are placing resources towards the corporate
Careers Web site as a central point for the staffing
strategy. A survey for the iLogos Research report Where
The Jobs Are: Fortune 500 Job Postings on Careers Web
Sites & Major Job Boards found that 81 percent of
Fortune 500 companies are posting jobs on the corporate
Web site. In fact, that survey found 75,000 job
positions posted to the corporate Careers Web site by
the Fortune 500 companies. Both the percentage of
companies posting to the corporate Careers site, and the
aggregate number of jobs posted greatly exceeds the
posting activity of Fortune 500 companies on the major
job boards.
Low Cost/High Exposure
Why is the corporate Careers Web site showing such
dominance over the commercial job boards? Large
corporations benefit from excellent consumer branding
and receive substantial traffic to the corporate Web
site and its adjunct Careers Web site. For those
well-branded corporations, the Careers Web site is a low
cost, high exposure solution. It provides the
opportunity for the corporation to take advantage of its
full stream of corporate Web site visitors including
customers, investors, and even competitors. The
corporate Careers site provides a company with its own
branded venue through which it can communicate and begin
to form valuable relationships with potential future
employees.
As the research shows, the Fortune 500 are
discovering that a strong brand awareness and healthy
corporate Web site traffic can be put to good use to
help gain exposure to those open job positions, by
listing the positions on a corporate Careers Web site.
For small and medium sized enterprises (SME), that do
not have stand-alone branding and high volume corporate
Web site traffic, postings to job boards will continue
to provide needed visibility.
Recommendations
1. Use the corporate Web site for all job listings
As the use of the Internet increases, and corporate
Web sites become the main media for public information
about a company, the Web site traffic to the
corporations’ own sites will continue to build. Many
corporations have the opportunity to maximize the
benefits it receives from its own site by mining the
visitor traffic, using best practices to optimize the
Careers section, and having streamlined back-end
processing in place to effectively meet corporate
staffing goals.
iLogos Research predicts that it will become a common
corporate practice to list all available positions not
only to the corporate Careers Web site, but also to the
company intranet to leverage their employees and Web
site visitors into the corporate database of candidates.
Traffic to corporate Careers Web sites will only
increase, as jobseekers discover them to be the most
comprehensive source of available job positions.
Corporations can further streamline processes through
implementation of systems that expedite job posting to
the corporate Careers site, provide seamless
multiposting interfaces to job boards as well as
integrated posting to corporate intranets for internal
posting for employee redeployment and referrals, and
have access gateways for third-party staffing providers.
2. Monitor spending and productivity per source
through automated source tracking
To best correlate spending for the required results,
companies can record the source of quality candidates
(those that make it to the interview stage), and the
number of hires per source (in this case, per job
board). A robust back-end system should automate source
tracking to a high degree.
Going Forward
As adoption rates for corporate Careers Web sites
rise, and the mere possession of a corporate Careers Web
site no longer remains a differentiator for competitive
advantage, companies will pay increasing attention to
optimizing the Careers Web site. Most efforts will focus
on integrating the corporate Careers Web site with
back-end staffing management systems. Benefits of
implementation will include faster response to highly
time-sensitive quality candidates. More ambitious
undertakings will place the corporate Careers Web site
at the center of a Web of online services—the staffing
supply chain—that may include job boards and also
background checking, response management and talent
relationship management.
About the Author
Alice Snell (asnell@ilogos.com)
is Vice President of iLogos
Research, which analyzes best practices and
innovative staffing management technologies to provide
intelligence, strategies, financial models and
results-based consulting for large corporations, to
optimize the assignment of human capital assets. As a
leading industry analyst, Ms. Snell has authored
numerous articles and reports on recruiting technology
and staffing management issues including Trends in
Fortune 500 Careers Web Site Recruiting; Best Practices
for European 500 Career Web Site Recruiting; Perception
vs. Reality: Jobseeker Behavior Online; Best Practices
for Fortune 500 Career Web Site Recruiting; and Global
500 Web Site Recruiting Surveys.
________________________
Recruiting Bookmarks
Department of Labor
Helpful Links
________________________
Upcoming Seminars &
Conferences
Click here for schedules for upcoming conferences and
seminars.
The
Recruiting and HR Solutions Conference
Reserve your spot now for
the industry networking event of the year! Join us on
November 6th & 7th, 2002 at the Jacob Javits Center
in NYC. With an exciting new line-up of speakers,
programs and events, we deliver on the strategies,
tactics, and results you can take to the bank! You'll
find this year's program organized into a series of
three topic tracks designed for today's Corporate
Recruiters, 3rd Party Recruiters, and progressive HR
Executives. Mention Recruiter's Network and save $50
from the registration price.
A comprehensive list of
the upcoming HR and recruiting related conferences is
listed here!
________________________ Site
Of The Week - JedaSystems
Add
a powerful, full-functioned recruiting application as
the employment or careers section of your corporate
website. At $99 per month, WebLoom Recruiter is a cost
effective solution for small and mid sized
companies!
Click
for more info and a free demo!
________________________
Final Note
Get your Halloween
Costume ready. Halloween October 31st.
________________________
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