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"Recruiting on the Web" is a free electronic newsletter published by Recruiters Network. Recruiters Network is the Association for Internet Recruiting. It is a free organization for HR Professionals and Recruiters.
In addition to our newsletter, we offer a free resource center to enhance recruiting success. Visit us at
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________________________
IN THIS ISSUE
Newsletter Sponsors
A Note from the Editor
Special Trials and Discounts For Members
Today's Recruiting News Headlines
HR and Recruiting Jobs
Polls and Trends
Weekly Recruiting
Tip:
Recruitment
Marketing 101
Recruiting Bookmarks
Upcoming Conferences
Site Of The Month - Stanford
Business School
Today's Recruiting News Headlines
Final Note
________________________
Newsletter Sponsors
1. Recruit
Stanford MBAs—it’s easy and free!
Did you know that Stanford MBAs chose jobs in
over 35 different industries in 70 different cities and
23 countries last year? Wherever you’re located, you
can recruit exceptional MBA talent from Stanford. It’s
FREE! To post a job for summer or full-time positions, click
here. To recruit on campus, click
here.
________________________
A Note From The Editor
We
are excited to announce that the Human Capital Alliance
will be presenting their Executive Briefing:
"Debunking the Recruiting Myth - Restoring the Lost
Art of Hiring Top Talent" in Chicago on April 10,
2002. This recruiting oriented
executive briefing highlights relevant strategies and processes, not
products, takes up only half of your business day, and
won't cost three times more than you spent on your last
family holiday. Click
here for more info. (EMA/SHRM members receive a
significant discount.)
________________________
Special Trials And Discounts For Members
Below is a list of trials and discounts that companies
have extended to our members. If you are interested in
offering a promotion/discount to our members, please contact
us.
1. Discounts on Career Sites
View a list of career sites who have
offered our members discounts/promotions at www.recruitersnetwork.com/careersites/discounts.cfm.
Search the directory http://www.recruitersnetwork.com/careersites.
2. Internal Corporate
Phone Directories - 10% off
If you use corporate
phone directories to find suitable candidates, this
unique service may be of interest. Corporate Contacts
has directories of many companies which list name,
direct phone number, title and often email addresses.
They have directories for many industries, like pharmaceutical,
Big 5 CPA/Consulting, etc. Mention Recruiters Network to
receive a 10% discount. Contact Stan @ (301) 587-1819.
These directories are a great way to recruit from
companies in your industry.
3. ExecutiveStaffers.com
- 25% off
ExecutiveStaffers.com powers the internet’s only
AFFORDABLE Specialized
Career Sites like FinancialStaffers.com,
MarketingStaffers.com,
etc
These
sites are
targeted to
mid-to-senior level professionals in a variety of
industries, offers Recruiters Network members
25% off any of its Post-A-Position™
services. Individual
job postings start at only $50/month.
Monthly memberships which include; unlimited job
postings, resume database access, featured company/job
status, and much more, start at only $100/month. Annual packages are also available.
Call 972-448-8730 to receive discount and activation instructions.
4.
RecruitersAlliance.com
Work
for a recruiting agency and need more job orders? Join
Recruiters Alliance's split network to network and do
splits with other agency recruiters. Join for only $50,
normally $100 a year. Recruiters alliance does not take
a percentage of the split. Visit
http://www.recruitersalliance.com.
________________________
Today's Recruiting News Headlines
Today's recruiting and HR headlines can be viewed at www.recruitersnetwork.com/dailynews.htm.
CareerBuilder
Plans Staff Reduction Wastech.com
Workforce
shifts to big firms -
USA Today
Unemployment
Program Doesn't Help All - Yahoo
________________________
HR and Recruiting Jobs
This section highlights
some recently posted HR and recruiting positions on
Jobs4HR.com. To view all jobs or to register for a
career agent visit www.jobs4hr.com.
1. Human
Resources Manager
- Praxair
2. Staffing
Coordinator II - Bank One
To post jobs and be
featured here register to post at www.jobs4hr.com
or email info@jobs4hr.com.
________________________
Polls and Trends
View and participate in this month poll at
http://www.recruitersnetwork.com/poll/index.htm.
Trend Watch Poll Results -
20%
of Fortune 500 companies make their Careers section Web
address easy to remember.
Trend Watch is sponsored
and provided by iLogos,
a division of Recruitsoft.
Click
here for a complete archive.
________________________
Weekly Recruiting
Tip
Recruitment Marketing 101
By
WebFeet.com
This is an article about
recruitment marketing. But before we get to that, let's
consider what recruiting is and what it isn't.
Recruiting is not an administrative function. Gone
are the days when recruiters could simply advertise for
open positions and sort through the responses to find a
suitable candidate for the job. The labor market has
tightened, candidates are more savvy due to the wealth
of information available on the Internet, and the old
"want ad" is no longer adequate.
Companies are beginning to see recruiting as a
strategic business issue that's critical to their
success. The job description for recruiters has changed
accordingly. Many recruiters have begun to describe
their jobs (to quote a popular new phrase) as
"marketing with a crummy budget."
The key to successful recruiting is to approach it as
a marketing exercise, not an administrative task—and
to use the tools of the marketing trade to build a
competitive advantage in an increasingly crowded
employment market.
What Does Recruitment Marketing Mean?
Recruitment marketing is the process by which employers
attract candidates to apply for and accept jobs. Though
the term is relatively new, employers have been doing
recruitment marketing for as long as they've been hiring
employees.
Some employers think that recruitment marketing
entails advertising, and developing brochures or other
collateral, but there's more to it than that. Every time
you place a job listing or implement a program designed
to increase worker satisfaction, you are practicing
recruitment marketing. Whenever employees tell
acquaintances what they like about their work, they are
selling the company to potential candidates, and that's
recruitment marketing.
Recruiting and Marketing Are Inseparable
The results of a recent WetFeet.com study indicate that
the more candidates are aware of a company, the greater
their application rate will be. Two-thirds (63 percent)
of all employed professionals surveyed in the study knew
of their company before learning about its employment
opportunities, suggesting that candidates tend to pursue
jobs at organizations with which they are already
familiar.
But not only do you need to attract candidates, you
want the most highly qualified candidates to apply for
your jobs. A sophisticated recruitment marketing
strategy can help you target and effectively appeal to
those segments of the candidate market you'd like to
recruit most.
Steps to an Effective Recruitment Marketing
Strategy
A good recruitment marketing strategy will help you
differentiate your company from your competitors in the
hiring arena, and position it as an "employer of
choice." To develop an effective strategy, you
must:
Carefully assess your target-candidate market, using
primary and secondary market research.
- Develop compelling "products," that is,
jobs, and all the tangible and intangible benefits
they entail that will appeal to constituents of the
target market.
- Establish a well-defined employer brand that
describes who you are as an employer, and
differentiates you from your competitors in the
employment space.
- Build brand awareness by creating a presence
within the target market through the use of
advertising, viral marketing, sponsorship, press,
online presence, employee referrals, and as many
other vehicles as you can think of.
About Author:
Laura Sewell is a syndicated
research analyst at WetFeet.com.
WetFeet has been
helping leading companies attract and retain top talent
since 1994. Learn why companies like Federated
Department Stores, Merrill Lynch and P&G turn to
WetFeet for their Recruiting Technology, Candidate
Sourcing and Consulting & Research needs. Visit
us at http://www.employers.wetfeet.com
or call 1-888-220-1087 to speak to a WetFeet product
specialist.
For a complete archive of
WebFeet articles - click
here!
________________________
Recruiting Bookmarks -
Labor/Employment Related Links
________________________
Upcoming Seminars &
Conferences
Click here for schedules for upcoming conferences and
seminars.
We
are excited to announce that the Human Capital Alliance
will be presenting their Executive Briefing:
"Debunking the Recruiting Myth - Restoring the Lost
Art of Hiring Top Talent" in Chicago on April 10,
2002. This recruiting oriented
executive briefing highlights relevant strategies and processes, not
products, takes up only half of your business day, and
won't cost three times more than you spent on your last
family holiday. Click
here for more info. (EMA/SHRM members receive a
significant discount.)
A comprehensive list of
the upcoming HR and recruiting related conferences is
listed here!
________________________ Site Of The Month
- Stanford Business School
Recruit
Stanford MBAs—it’s easy and free!
Did you know that Stanford MBAs chose jobs in
over 35 different industries in 70 different cities and 23
countries last year? Wherever you’re located, you can
recruit exceptional MBA talent from Stanford. It’s FREE!
To post a job for summer or full-time positions, click
here. To recruit on campus, click
here.
________________________
Final Note
Many people walk on their lunch breaks for a quick stress
release and a short workout. It might be a good way to
break up your day and refresh yourself for a productive
afternoon.
________________________
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