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Peopleclick Diversity Recruitment Series - African Americans In The Workplace
By Tracey Claybrooke-Friend
PeopleClick.com
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Beginning this month, Peopleclick will be bringing to our readers a monthly articled dedicated to Diversity Recruitment on the web. As part of these efforts one must realize that Internet access by multicultural audiences has doubled during the past two years, but the technology is still being adopted a slower pace, according to a study by Access Worldwide Communications, Inc. Therefore when creating an active Diversity recruitment campaign, we do not recommend the Internet as your only vehicle of choice.
As part of a Diversity Recruitment effort, it is important to understand how African American professionals utilize the Internet for both business and pleasure. In reference to the study completed by Access Worldwide Communications, their findings as it relates to African Americans utilization of the web are as follows:
African Americans are more apt than the general population to use the Internet for career advancement and professional development, family/relationship themes, education, entertainment and exploring hobbies and interests.
Unlike the general market, this group is less likely to use the Internet to look for financial or technological information online.
Another research study completed by the Pew Internet and American Life Project, found that African Americans who earn greater than $60,000 annually, utilize the web in the following manner:
69% Listen to music on the web45% Play games on the web38% Seek information about jobs20% Have conducted school research
The data provided in these research findings allow us to go beyond traditional career sites, and reach out more successfully to our intended population. As part of this outreach effort, enclosed are a list of African American Associations, with a presence on the Web.
1. The National Association of Black Journalists2. The Association of Black Psychologists3. The Association of Black Cardiologists4. The National Black Nurses Association5. The National Black Law Student Association6. The National Association of Black Accountants7. NIH Black Scientists Association8. The National Association of Black Telecommunications Professionals9. The National Society of Black Engineers10. The National Society of Black Social Workers11. The National Association of Black Geologists and Geophysicists12. The National Association of Black Management Consultants13. The Association of African American Web Developers14. The African Science Institute15. The Black Data Processing Association16. The International Society of African Scientists17. The National Sales Network18. The National Association of Health Services Executives19. The American Association of Blacks in Energy20. The National Association of African Americans in Human Resources21. The National Black MBA Association
In sum, even in a fluctuating economy assuring that you have the right talent for the job is key. As a government contractor, meeting your EEO / AA guidelines as part of your hiring strategy is synonymous to the saying eating an apple a day, keeps the doctor away.
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Tracey Claybrooke-Friend
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Biography
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Ms. Claybrooke joined Peopleclick as the V.P. of Hiring Technology in the summer of 2000, with the acquisition of her company, Claybrooke & Associates. Ms. Claybrooke and her staff have trained over 3000 recruiters a year for various clients and organizations, including Bank of America and Ernst & Young. Prior to the development of Claybrooke and Associates, she spent over 8 years in technology and financial recruiting. You can find her work published in many prestigious publications, such as Business Week, Computer World Magazine, Employment Management Today, and CareerXRoads . She is one of the most sought after speakers in the country and has received national recognition for her presentations. Ms. Claybrooke received her Bachelors, and advanced degrees from the University of Florida.
Revised: 10/29/2001 - Article Viewed 1358 Times |
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